SMT
SMT is a sports technology platform for live data, graphics and virtual broadcast ads.
SMT operates in the B2B SaaS Provider segment.
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Distinction
This is the US sports technology company focused on live sports data, graphics, tracking and virtual broadcast insertion, not a generic adtech vendor or unrelated company using the initials SMT. It is also distinct from pure sports data sellers because it operates production and graphics workflow infrastructure.
- Founded
- 1988
- Headquarters
- United States
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about SMT
SMT: About
SMT operates a B2B sports technology model built around proprietary software and workflow infrastructure for live sports. It creates value by capturing and processing official scoring, tracking and video inputs, converting them into usable broadcast graphics, analytics, replay tools and virtual sponsorship inventory. Revenue is generated from software licensing, integrated production solutions, contract-based service delivery and support for mission-critical live event operations.
Products & Services in Categories
Verified structural categorizations from the graph
SMT: Market Position
SMT is a private US sports technology company that provides software and production systems for live sports broadcasts, league operations and venue workflows. Its products combine live video, official scoring, tracking telemetry, analytics, graphics rendering and virtual insertion so broadcasters, leagues, rights holders and production teams can create and distribute enriched live sports coverage.
The company makes money through enterprise licensing, bespoke platform deployments, long-term contracts and ongoing operational support tied to sports events and league relationships. Its customers are business buyers rather than consumers, including sports broadcasters, leagues, event organisers, rights holders, production companies and performance teams that need real-time data, graphics and monetisation tools for live sports environments.
SMT: Key Competitors & Alternatives
→ View full competitor landscapeSMT: Frequently Asked Questions
What is SMT?
SMT is a private sports technology company that provides live data, graphics, tracking, scoring and virtual insertion systems for sports broadcasts and event operations.
Who uses SMT?
Its buyers are mainly sports broadcasters, leagues, rights holders, event organisers, production teams and sports performance departments.
How does SMT make money?
It earns revenue through enterprise software licensing, bespoke platform deployments, long-term contracts and ongoing support for live sports production and data workflows.
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