SMT

The company operates an enterprise sports data and broadcast technology model. It provides a centralised data and video management platform for leagues and federations; graphics, tracking and virtual insertion systems for broadcasters and venues; and analytics tools for teams. Value is created by turning fragmented, asynchronous live sports data and tracking feeds into time-synchronised, distribution-ready data and visual assets that can be used consistently across broadcast, in-venue and digital channels, and by enabling rights holders to manage and monetise their data.

Revenue is generated through long-term platform and software licences, sales or leases of dedicated hardware appliances, data and analytics services, and project-based implementation, integration and on-site/remote operations. Additional value is created by supporting sponsor-related virtual insertions and data products that can be sold or licensed to downstream media, betting or analytics partners.

SMT (SportsMEDIA Technology) is a United States-based sports technology provider focused on real-time data, tracking and graphics systems for professional sport. Its platforms ingest, synchronise and distribute live and historical sports data, power broadcast graphics, virtual insertions and tracking-based visualisations, and support league-level data governance and monetisation.

The company generates revenue primarily from enterprise platform licensing, hardware and software appliances, data and analytics services, and event-based professional services. Its core customers are professional sports leagues and federations, broadcasters, regional sports networks, venues and production companies that require centralised data infrastructure, live graphics, tracking and virtual advertising capabilities for live events and coverage.