Vizrt
Broadcast software platform for live graphics, production and media workflows.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vizrt Ltd.
- Entity type
- COMPANY
- Founded
- 1997
- Headquarters
- Lars Hilles gate 30, Bergen, Vestland, 5008, Norway
- Company size
- 501–1,000
- Market role
- B2B SaaS Provider
- Official website
- vizrt.com
What Vizrt does
Vizrt operates a B2B software model selling proprietary media production and broadcast workflow tools to professional organisations. It creates value by helping customers produce live graphics, automate studios, manage media assets, generate sports analysis and publish content faster across linear, OTT and digital channels. Revenue is generated through software subscriptions and licences, workflow bundles, support and maintenance, and selected cloud consumption components.
Category differentiation
Vizrt is a professional broadcast and live production software vendor, not a consumer video platform or a general-purpose office collaboration suite. It serves media operations teams rather than end-user viewers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vizrt is a privately held Norwegian media technology company that supplies software for broadcast graphics, live production, sports analysis, studio automation and media asset management. Its products are used by broadcasters, streamers, production teams, newsrooms, sports producers and digital content operations to create, manage and distribute live and recorded video content across television, streaming and social channels. The company makes money primarily from enterprise software licensing and subscription contracts, typically sold as modular products bundled into broader production workflows, with additional support, maintenance and some cloud-based usage pricing. Its portfolio breadth and acquisitions such as NewTek and Flowics position it as a workflow platform for live production rather than a single-point tool vendor.
Company news briefing
Briefing updated:
Vizrt has been named a Leader in the 2026 IDC MarketScape for Worldwide AI-Driven Business Cycle in the Media Industry, highlighting its focus on agentic AI and intelligent production orchestration. Under the leadership of CEO Rohit Nagarajan, the company continues to power large-scale international live sports broadcasts while expanding its enterprise portfolio with advanced AI-driven visual storytelling platforms.
Business model & monetisation
The company primarily monetises via enterprise software licensing and SaaS subscriptions. Products are sold individually or as part of broader live production stacks, with recurring revenue from support and maintenance agreements and additional cloud-related usage charges for selected remote or browser-based workflows. Free trials and self-service entry points support product adoption for some cloud-native tools, but the dominant model is enterprise contracting.
- Enterprise software subscriptions and licences
- Software Subscription
- Support and maintenance agreements
- Service Fee
- Cloud usage and infrastructure-based pricing
- Pay-per-Use
- Professional services and implementation
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- TVU Networks
Cloud software for live broadcast production, routing and channel monetisation.
- Backlight
Media workflow software suite for production, assets and streaming.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Vizrt named leader in IDC MarketScape for AI-driven media
AI in Media Production · Recorded impact score: 3/5
Vizrt, an AI platform for visual storytelling, announced it has been named a Leader in the 2026 IDC MarketScape for Worldwide AI-Driven Business Cycle in the Media Industry. The recognition highlights Vizrt's vision for agentic AI that combines intelligent production orchestration with human editorial control. The IDC MarketScape evaluated technology providers on their capabilities, strategy, innovation, and market execution. Vizrt's AI Production Director orchestrates its tools (Viz Engine, Viz Artist, Viz One, Viz Mosart, Viz Pilot) through specialized agents, and its adoption of open standards like MCP positions it as a forward-leaning vendor. The CEO, Rohit Nagarajan, emphasized that AI removes complexity, allowing creative teams to focus on storytelling and audience engagement. The IDC report is dated September 2026.
- Vizrt was named a Leader in the 2026 IDC MarketScape for Worldwide AI-Driven Business Cycle in the Media Industry.
- The recognition underscores Vizrt's agentic AI approach for live production orchestration.
Explore company relationships
Questions about Vizrt
What is Vizrt?
Vizrt is a media technology company that provides software for broadcast graphics, live production, studio automation, sports analysis and media asset management.
Who uses Vizrt?
Its users are mainly broadcasters, TV networks, sports production teams, newsrooms, streamers, media companies and digital content operations.
How does Vizrt make money?
Vizrt makes money through enterprise software subscriptions and licences, plus support, maintenance, implementation and some cloud usage pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
Continue your research on Vizrt
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.