Vizrt

Vizrt operates a B2B software model selling proprietary media production and broadcast workflow tools to professional organisations. It creates value by helping customers produce live graphics, automate studios, manage media assets, generate sports analysis and publish content faster across linear, OTT and digital channels. Revenue is generated through software subscriptions and licences, workflow bundles, support and maintenance, and selected cloud consumption components.

Vizrt is a privately held Norwegian media technology company that supplies software for broadcast graphics, live production, sports analysis, studio automation and media asset management. Its products are used by broadcasters, streamers, production teams, newsrooms, sports producers and digital content operations to create, manage and distribute live and recorded video content across television, streaming and social channels.

The company makes money primarily from enterprise software licensing and subscription contracts, typically sold as modular products bundled into broader production workflows, with additional support, maintenance and some cloud-based usage pricing. Its portfolio breadth and acquisitions such as NewTek and Flowics position it as a workflow platform for live production rather than a single-point tool vendor.