Vizrt
Vizrt is a broadcast software platform for live graphics, production and media workflows.
Analyst Perspective
Vizrt is a privately held Norwegian media technology company that supplies software for broadcast graphics, live production, sports analysis, studio automation and media asset management. Its products are used by broadcasters, streamers, production teams, newsrooms, sports producers and digital content operations to create, manage and distribute live and recorded video content across television, streaming and social channels. The company makes money primarily from enterprise software licensing and subscription contracts, typically sold as modular products bundled into broader production workflows, with additional support, maintenance and some cloud-based usage pricing. Its portfolio breadth and acquisitions such as NewTek and Flowics position it as a workflow platform for live production rather than a single-point tool vendor.
Analyst Signal Briefing
Archived (Stand: 30 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Vizrt has expanded its live production and enterprise portfolio through the introduction of AI-driven tools, including the AI Keyer™ for automated compositing and CaptivAIte for virtual presence in Zoom Rooms. The company also updated its hardware lineup with the launch of several new TriCaster models, such as the Vizion and TC2 Elite. These developments focus on streamlining professional-grade video workflows and standardising high-quality visual communication within corporate environments.
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Key insights about Vizrt
Category Differentiation
Vizrt is a professional broadcast and live production software vendor, not a consumer video platform or a general-purpose office collaboration suite. It serves media operations teams rather than end-user viewers.
Vizrt: About
Vizrt operates a B2B software model selling proprietary media production and broadcast workflow tools to professional organisations. It creates value by helping customers produce live graphics, automate studios, manage media assets, generate sports analysis and publish content faster across linear, OTT and digital channels. Revenue is generated through software subscriptions and licences, workflow bundles, support and maintenance, and selected cloud consumption components.
How Vizrt Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises via enterprise software licensing and SaaS subscriptions. Products are sold individually or as part of broader live production stacks, with recurring revenue from support and maintenance agreements and additional cloud-related usage charges for selected remote or browser-based workflows. Free trials and self-service entry points appear to support product adoption for some cloud-native tools, but the dominant model is enterprise contracting.
Revenue Channels
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Vizrt: Key Competitors & Alternatives
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Broadcast production and graphics software for live media workflows.
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Diversified software, cloud, advertising and gaming platform company.
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Broadcast and live production software and systems supplier.
Recent Signals (Vizrt)
Powering the largest sports international tournament
When people everywhere gather to watch the matches, the live coverage needs to deliver a production that lives up to the excitement.
Read original sourceWetter-Targeting im klassischen Fernsehen
IP Deutschland has developed TV-targeting for the linear TV advertising market, piloted with travel operator schauinsland-reisen. The system uses a weather data database fed by worldwide active weather stations and the vizrt Real-Time Graphics system to dynamically pair weather data with ads. A trigger rule selects national airings: if temperatures fall below 5°C in at least two of Hamburg, Düsseldorf, and Munich, the customer’s spot is broadcast nationwide as a contentsplit with current weather data. The approach leverages RTL Group’s real-time graphics and live production capabilities, aiming to achieve higher reach via nationwide airing on cable or satellite rather than through Smart TV. The weather-targeting runs in January, and Matthias Dang, Managing Director of IP Deutschland, highlights the collaboration with schauinsland-reisen and n-tv as part of validating TV targeting in this form.
Read original sourceVizrt: Frequently Asked Questions
What is Vizrt?
Vizrt is a media technology company that provides software for broadcast graphics, live production, studio automation, sports analysis and media asset management.
Who uses Vizrt?
Its users are mainly broadcasters, TV networks, sports production teams, newsrooms, streamers, media companies and digital content operations.
How does Vizrt make money?
Vizrt makes money through enterprise software subscriptions and licences, plus support, maintenance, implementation and some cloud usage pricing.
Company Facts
- Founded
- 1997
- Headquarters
- Lars Hilles gate 30, Bergen, Vestland, 5008, Norway
- Core Segment
- B2B SaaS Provider
- Company Size
- 501–1,000
- Official Link
- vizrt.com