Embrace

Embrace operates a specialised B2B software model selling workflow orchestration and creative automation tools to media and entertainment organisations. Its value proposition is operational efficiency: connecting fragmented media systems, automating repetitive production tasks, improving monitoring and governance, and accelerating high-volume asset creation. The company appears to monetise through enterprise contracts that are tailored to deployment needs, integrations, usage scope and support requirements, rather than through mass self-serve pricing.

Embrace SAS is a French B2B software company focused on media workflow orchestration and automated content production for broadcasters, studios, streaming platforms, media service providers and brand creative teams. Its main products include Pulse-IT, a media supply chain orchestration platform, and Automate-IT, a creative automation platform that industrialises Adobe After Effects-driven promo versioning and high-volume asset generation.

The business appears to generate revenue through enterprise software contracts, combining SaaS subscription and software licensing mechanics with customised deployment, integration and support. Embrace creates value by helping media organisations connect tools, teams and processes, automate complex workflows, and produce large volumes of tailored creative assets more efficiently across hybrid cloud and on-premise environments.