Ross Video

Ross Video creates value by supplying production software and integrated control systems that sit inside broadcasters' and live event operators' operational workflows. Its products are embedded into graphics, automation, media management, virtual production and show control stacks, making them operationally sticky once deployed. Revenue is generated through direct enterprise sales of software, bundled system deployments, maintenance and support agreements, and integration or implementation work for complex customer environments.

Ross Video is a Canadian broadcast and live production technology company serving broadcasters, sports producers, studios, venues and live event operators. Its portfolio spans graphics, cloud graphics, sports analysis, virtual production control, workflow orchestration, automation, monitoring and immersive show control. The company sells software and integrated production systems used in mission-critical live environments where reliability, low latency and interoperability matter.

Ross Video makes money through software licensing or subscription, integrated system deployments, support and maintenance, and professional services tied to production infrastructure. Its acquisition history shows a deliberate expansion strategy into adjacent live production categories including media workflow, audio technology, cable-camera systems, immersive production and sports analysis tools.