Sportradar

Sportradar operates a B2B platform model built around proprietary and licensed sports data, odds and media rights, which it packages into software, APIs, operational platforms and marketing tools. It creates value by collecting and normalising sports data, embedding that data into operator and media workflows, and then expanding account value through adjacent products such as sportsbook infrastructure, CRM personalisation, audience identity, advertising activation and streaming solutions. Acquisitions have been used to broaden product coverage and strengthen the stack.

Sportradar is a Swiss public B2B sports technology company that supplies sports data, odds feeds, betting infrastructure, streaming and broadcast tools, analytics, identity products and marketing technology to betting and gaming operators, media companies, leagues, teams, rights holders, broadcasters and developers. Its portfolio spans core data and API products, sportsbook and iGaming software, fan identity and CRM tools, and a betting-focused demand-side advertising platform.

The company makes money through recurring software licences, data subscriptions, usage-based API and feed access, enterprise platform fees, integration and service revenues, and advertising-related take rates or media margins. Its strategy is to aggregate proprietary sports data, official rights, software infrastructure and audience tools into a broader operating stack for sports betting, media distribution and fan monetisation.