Sportradar

The company operates a B2B data and technology platform model focused on sports betting and sport integrity. It captures live sports event data, transforms it into structured feeds, odds and analytics, and distributes these via APIs, platforms and managed services to betting operators, teams, leagues, federations and media clients. Its products span live data and odds, automated and human trading, risk and liability management, turnkey sportsbook platform modules, integrity and compliance services, and performance analytics.

Value is created by providing reliable, low‑latency sports data, pricing and trading infrastructure that enable operators to run and monetise sportsbooks efficiently, while also helping sports rights holders and regulators safeguard integrity. The company further creates value by aggregating and standardising data across many sports and bookmakers, using AI‑driven monitoring to detect suspicious betting patterns, and by integrating acquisitions (e.g., ads personalisation, sports analytics, betting platforms) to broaden its product suite and deepen relationships with sports and betting organisations.

Sportradar Group AG is a Switzerland‑based, publicly listed sports data and betting technology company. It collects, processes and distributes live sports data and related analytics, provides odds and trading tools, offers outsourced sportsbook trading and risk management, and supplies integrity monitoring services that detect suspicious betting activity. It operates globally across sports betting, media and sport integrity markets.

The company generates revenue primarily from business customers including betting operators, sportsbook platforms, professional sports leagues and federations, media companies and regulators. It sells data feeds and APIs, odds and trading solutions, managed trading and risk services, integrity and compliance services, and sport analytics tools on contractual, subscription and usage‑based terms, sometimes with revenue‑share or take‑rate elements linked to betting turnover or higher value trading products.