Stats Perform
B2B sports data, analytics and content technology provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 1981
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- Data Provider / Broker
- Official website
- statsperform.com
What Stats Perform does
Stats Perform creates value by collecting, structuring, enriching and distributing sports data, then monetising that data across multiple B2B use cases. The base layer is licensed live, historical and low-latency data delivered through APIs and feeds. On top of that, the company sells higher-value workflow products such as predictive analytics, tracking data, graphics and AI-assisted research tools, and also offers managed content production for customers needing editorial or marketing outputs. This creates a tiered model in which the same underlying data asset supports software, licensing and service revenue.
Category differentiation
Stats Perform is not a consumer sports app or a sportsbook operator. It is a B2B provider of sports data, analytics, streaming and content services used by media, betting and professional sports organisations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Stats Perform is a private B2B sports data, analytics and content technology company serving broadcasters, sportsbooks, publishers, leagues, professional teams and digital product operators. Its core business is the licensing of proprietary live and historical sports data feeds, APIs, tracking datasets and analytics products that customers integrate into broadcast, betting, editorial and performance workflows. The company generates revenue primarily through enterprise licensing and subscription-style contracts for data feeds, APIs and analytics platforms, with additional income from live streaming products and managed content services. Its product stack shows a layered model: foundational sports data assets, workflow software for search, prediction, graphics and AI-assisted storytelling, and service-led content production for customers that want ready-to-publish outputs rather than raw data alone.
Company news briefing
Briefing updated:
Stats Perform has reinforced its position as a vital B2B infrastructure and sports data provider, recently being named Sports Data Supplier of the Year at the EGR B2B Awards 2026. The company continues to expand its fan-engagement footprint through partnerships with FC St.Gallen 1879 and SPORTFIVE Hungary, while supplying critical data feeds and analytics for major international football campaigns and showcasing its artificial intelligence capabilities at IBC 2026.
Business model & monetisation
Stats Perform uses a B2B enterprise licensing model built around proprietary sports data, APIs and analytics products. Commercial terms are typically customised by sport, competition coverage, latency, usage volume and deployment needs. Monetisation combines recurring subscriptions or licence fees for feeds and platforms, premium pricing for low-latency and specialist datasets, multi-year contracts with broadcasters, leagues and sportsbooks, and service fees for managed content production and related bespoke work.
- Sports data feeds and API licensing
- Enterprise licence and recurring subscription contracts
- Analytics and insight platforms
- Software subscription and add-on licensing
- Low-latency betting and trading data products
- Premium enterprise licensing
- Managed content and creative services
- Service fee / retainer
- Live streaming for sportsbook environments
- Licensed streaming packages
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- SMT
Sports technology platform for live data, graphics and virtual broadcast ads.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Expected Jinx wins Gold and Silver at the Creativepool Annual 2026
Recorded impact score: 2/5
Stats Perform's Expected Jinx campaign has won Gold and Silver at the Creativepool Annual 2026.
Stats Perform Named Sports Data Supplier of the Year at EGR B2B Awards 2026
Recorded impact score: 3.5/5
Stats Perform has been named Sports Data Supplier of the Year at the EGR B2B Awards 2026, recognizing its excellence in sports data provision.
Stats Perform to showcase how AI and data are changing the sports story at IBC 2026
Recorded impact score: 3.5/5
Stats Perform announced it will showcase how AI and data are changing the sports story at IBC 2026, highlighting its Opta Vision and Bayer 04 Leverkusen partnership.
FC St.Gallen 1879 and Opta bring fans closer to the action with new official club app
Recorded impact score: 3.5/5
Stats Perform announces a partnership with FC St.Gallen 1879 to launch a new official club app powered by Opta data.
SPORTFIVE Hungary selects Opta Graphics to power data-led Ferencváros fan content
Recorded impact score: 3/5
Stats Perform announces partnership with SPORTFIVE Hungary to provide Opta Graphics for Ferencváros fan content.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Product Marketing Director(Director) | Marketing | London - United Kingdom | |
| Marketing Specialist(Mid-Level) | Marketing | London - United Kingdom | |
| Data Collection Analyst (Support)(Junior) | Operations | Aveiro - Portugal | |
| Graphics Assistant Producer(Entry-Level) | Content | London - United Kingdom | |
| Senior Technical Product Owner - Salesforce(Senior) | Technology | United Kingdom, United Kingdom |
Explore company relationships
Questions about Stats Perform
What is Stats Perform?
Stats Perform is a B2B sports data, analytics and content technology company that supplies live and historical data, workflow tools and related services to sports businesses.
Who uses Stats Perform?
Its customers include broadcasters, sportsbooks, publishers, leagues, professional teams, app developers, analysts and brands using sports data-driven content.
How does Stats Perform make money?
It makes money mainly through enterprise licensing of sports data feeds, APIs and analytics products, plus service fees for managed content and related solutions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
Continue your research on Stats Perform
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.