Stats Perform
Stats Perform is a b2B sports data, analytics and content technology provider.
Analyst Perspective
Stats Perform is a private B2B sports data, analytics and content technology company serving broadcasters, sportsbooks, publishers, leagues, professional teams and digital product operators. Its core business is the licensing of proprietary live and historical sports data feeds, APIs, tracking datasets and analytics products that customers integrate into broadcast, betting, editorial and performance workflows. The company generates revenue primarily through enterprise licensing and subscription-style contracts for data feeds, APIs and analytics platforms, with additional income from live streaming products and managed content services. Its product stack shows a layered model: foundational sports data assets, workflow software for search, prediction, graphics and AI-assisted storytelling, and service-led content production for customers that want ready-to-publish outputs rather than raw data alone.
Analyst Signal Briefing
Updated: 20 Aug 2026Stats Perform has expanded its fan-engagement footprint through a new partnership with FC St.Gallen 1879, building on its role as a critical B2B infrastructure provider for the FIFA World Cup. A recent commercial refresh, including partnerships with Disney and F1, underscores its growing reach within Vista Equity Partners' AI-native portfolio. This evolution aligns with Vista’s strategic focus on agentic enterprise AI and its ongoing acquisition of Criteo, positioning Stats Perform’s foundational data as a key component of the firm's broader AdTech consolidation and autonomous software initiatives.
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Key insights about Stats Perform
Category Differentiation
Stats Perform is not a consumer sports app or a sportsbook operator. It is a B2B provider of sports data, analytics, streaming and content services used by media, betting and professional sports organisations.
Stats Perform: About
Stats Perform creates value by collecting, structuring, enriching and distributing sports data, then monetising that data across multiple B2B use cases. The base layer is licensed live, historical and low-latency data delivered through APIs and feeds. On top of that, the company sells higher-value workflow products such as predictive analytics, tracking data, graphics and AI-assisted research tools, and also offers managed content production for customers needing editorial or marketing outputs. This creates a tiered model in which the same underlying data asset supports software, licensing and service revenue.
How Stats Perform Works & Monetises
Business model analysis and core revenue streams
Stats Perform uses a B2B enterprise licensing model built around proprietary sports data, APIs and analytics products. Commercial terms are typically customised by sport, competition coverage, latency, usage volume and deployment needs. Monetisation appears to combine recurring subscriptions or licence fees for feeds and platforms, premium pricing for low-latency and specialist datasets, multi-year contracts with broadcasters, leagues and sportsbooks, and service fees for managed content production and related bespoke work.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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Stats Perform: Key Competitors & Alternatives
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Sports data, betting and media software for leagues and sportsbooks.
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Sports data, betting software and marketing tech for operators.
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Sports technology platform for live data, graphics and virtual broadcast ads.
Recent Signals (Stats Perform)
FC St.Gallen 1879 and Opta bring fans closer to the action with new official club app
Stats Perform announces a partnership with FC St.Gallen 1879 to launch a new official club app powered by Opta data.
Read original sourceWhich B2B Brand 'Won' the World Cup?
The Drum asked social listening firm Meltwater to analyse seven B2B World Cup partners across three social metrics: mentions (loud), engagement (liked) and estimated reach (seen). Results diverged: Lenovo led in mentions (~8,700), Aramco led in engagement (~13.2m) and reach (driven largely by FIFA channels), while Verizon captured moment-driven attention. The piece highlights owned vs earned media, the dominance of LinkedIn (over 90% of B2B engagement), one-off spikes driven by celebrity posts or single assets for smaller partners, and limitations of social listening (e.g., aggregated sentiment masking negative Reddit threads). The conclusion: no single social-metric winner — each metric crowns a different brand and social listening alone cannot prove business outcomes.
Read original sourceStats Perform About Page Updated with Awards Section, New Client Logos, and Contact Form
The About page now includes an Awards link, a new set of client/partner logos (including Disney, Barcelona, F1, FIBA, ICC, Kaizen Gaming, Mastercard, PSG), a full contact form, and updated leadership image. Key statistics have been reset to zero, possibly indicating a placeholder or error.
Read original sourceStats Perform: Frequently Asked Questions
What is Stats Perform?
Stats Perform is a B2B sports data, analytics and content technology company that supplies live and historical data, workflow tools and related services to sports businesses.
Who uses Stats Perform?
Its customers include broadcasters, sportsbooks, publishers, leagues, professional teams, app developers, analysts and brands using sports data-driven content.
How does Stats Perform make money?
It makes money mainly through enterprise licensing of sports data feeds, APIs and analytics products, plus service fees for managed content and related solutions.
Company Facts
- Founded
- 1981
- Headquarters
- United States
- Core Segment
- Data Provider / Broker
- Company Size
- 1,001–5,000
- Official Link
- statsperform.com