Stats Perform

Stats Perform creates value by collecting, structuring, enriching and distributing sports data, then monetising that data across multiple B2B use cases. The base layer is licensed live, historical and low-latency data delivered through APIs and feeds. On top of that, the company sells higher-value workflow products such as predictive analytics, tracking data, graphics and AI-assisted research tools, and also offers managed content production for customers needing editorial or marketing outputs. This creates a tiered model in which the same underlying data asset supports software, licensing and service revenue.

Stats Perform is a private B2B sports data, analytics and content technology company serving broadcasters, sportsbooks, publishers, leagues, professional teams and digital product operators. Its core business is the licensing of proprietary live and historical sports data feeds, APIs, tracking datasets and analytics products that customers integrate into broadcast, betting, editorial and performance workflows.

The company generates revenue primarily through enterprise licensing and subscription-style contracts for data feeds, APIs and analytics platforms, with additional income from live streaming products and managed content services. Its product stack shows a layered model: foundational sports data assets, workflow software for search, prediction, graphics and AI-assisted storytelling, and service-led content production for customers that want ready-to-publish outputs rather than raw data alone.