fraud0

fraud0 sells software that sits on a customer’s website and within its marketing stack to detect invalid traffic and assess traffic quality. The value proposition is improved campaign efficiency, cleaner analytics and reduced spend waste from bots, fake clicks and fraudulent leads. Revenue is generated from businesses that subscribe to or pay for access to the platform and its analytics capabilities.

fraud0 is a Germany-based AdTech software company that provides website-integrated fraud detection and traffic quality analytics for digital marketing. Its core product, fraud0 Onsite, is deployed via a lightweight code snippet and connected to advertising systems to monitor campaign traffic, identify invalid traffic, bot activity, fake clicks and low-quality leads, and provide analytics to improve acquisition efficiency.

The company appears to monetise through a SaaS model, likely with pricing tied to monitored traffic, tracked events or campaign volume. Its direct customers are businesses running paid acquisition, including advertisers, marketing teams, agencies and website owners that need to verify traffic quality and reduce wasted media spend.