fraud0
Traffic quality and fraud detection software for digital marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- fraud0 GmbH
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Sendlinger Str. 7, 80331 München, Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- fraud0.com
What fraud0 does
fraud0 sells software that sits on a customer’s website and within its marketing stack to detect invalid traffic and assess traffic quality. The value proposition is improved campaign efficiency, cleaner analytics and reduced spend waste from bots, fake clicks and fraudulent leads. Revenue is generated from businesses that subscribe to or pay for access to the platform and its analytics capabilities.
Category differentiation
fraud0 is an advertising quality and traffic-verification software vendor, not a general cybersecurity platform or a media buying agency. It focuses on invalid traffic, fake clicks and lead-quality analytics for marketing use cases.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
fraud0 is a Germany-based AdTech software company that provides website-integrated fraud detection and traffic quality analytics for digital marketing. Its core product, fraud0 Onsite, is deployed via a lightweight code snippet and connected to advertising systems to monitor campaign traffic, identify invalid traffic, bot activity, fake clicks and low-quality leads, and provide analytics to improve acquisition efficiency. The company monetises through a SaaS model, likely with pricing tied to monitored traffic, tracked events or campaign volume. Its direct customers are businesses running paid acquisition, including advertisers, marketing teams, agencies and website owners that need to verify traffic quality and reduce wasted media spend.
Business model & monetisation
The commercial model is SaaS, with likely subscription or usage-based pricing linked to monitored traffic volumes, tracked events, connected ad systems or campaign scope. The positioning is ROI-led: customers pay to improve traffic quality measurement, reduce fraudulent activity and make media budgets more efficient.
- Core fraud detection and traffic analytics platform
- Software Subscription
- Usage-scaled monitoring tied to traffic or tracked events
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
fraud0 GmbH
IAB vendor record: 1204
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
fraud0 supports the Sparkassen-Finanzgruppe in the fight against AI-generated fake traffic
Recorded impact score: 3.5/5
The Munich-based cybersecurity company fraud0 is now also supporting the Sparkassen-Finanzgruppe in detecting AI-generated fake traffic on Sparkasse.de, reducing ad fraud and using media budgets more effectively.
An Impression Is Not a Real Ad Contact
Advertising Quality · Recorded impact score: 2/5
An ADZINE SPOTLIGHT webinar on "Media Quality Innovation" examined how programmatic media quality must be assessed across the supply chain. Speakers from Fraud0, Index Exchange and agency Add2 discussed detecting bot and invalid traffic (including session-based JavaScript checks), the role of sell-side decisioning and early inventory vetting, and buy-side multi-stage quality controls (pre-bid, inflight, post-bid verification and remediation). The session highlighted emerging challenges from AI-generated content and agentic/machine access to inventory, the limits of automated tools, and the need for shared responsibility among publishers, platforms, sell-side vendors and agencies to ensure paid impressions represent real, valuable ad contacts.
- ADZINE hosted an ADZINE SPOTLIGHT webinar titled “Media Quality Innovation” covering programmatic media quality.
- Fraud0 uses a JavaScript session tag on landing pages to analyze signals (device/resolution contradictions, browser challenges, click patterns, honeypots) to detect bots and prepare data for Google invalid-click review processes.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Success Manager(Mid-Level) | Tech & Product | Munich | Hybrid | |
| Sales Development Representative(Junior) | Sales & Business Development | Munich | Hybrid |
Explore company relationships
Questions about fraud0
What is fraud0?
fraud0 is a traffic quality and fraud detection software platform for digital marketing campaigns, deployed via code on a website and connected to advertising systems.
Who uses fraud0?
Its users are business customers such as digital advertisers, marketing teams, agencies and website owners running paid acquisition campaigns.
How does fraud0 make money?
fraud0 appears to make money through a SaaS model, likely charging subscription or usage-based fees for monitoring traffic, analysing campaign quality and detecting invalid activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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