In-Game Monetisation & Rewarded Ads · AdTech Vendor · MarTech Vendor
Frameplay
Intrinsic in-game advertising platform for developers, brands, and agencies.
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Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United States
- Company size
- 10–49
- Market cluster / sector
- In-Game Monetisation & Rewarded Ads
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- frameplay.com
What Frameplay does
Frameplay operates a two-sided adtech model. On the supply side, it provides developers and studios with SDK-based technology to embed intrinsic advertising placements inside games and monetise those placements. On the demand side, it packages and sells that inventory to advertisers, brands, agencies, and media buyers through a platform and exchange/network model with reporting, measurement, and verification support. Value is created by matching premium gaming inventory with advertiser demand while maintaining player experience and developer control.
Category differentiation
Frameplay is not a game studio or game publisher; it is an advertising technology company focused on intrinsic in-game ad monetisation. It is also distinct from generic mobile ad networks because its core proposition is gameplay-integrated intrinsic placements.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Frameplay Corporation is a private US adtech company focused on intrinsic in-game advertising. Its platform helps game developers and studios integrate non-disruptive ad placements into gameplay through an SDK, while giving advertisers, agencies, and media buyers access to that inventory via a managed platform, exchange-style buying layer, and network offering. The company’s commercial role is to connect game supply with brand demand in gaming environments and support delivery, measurement, compliance, and reporting. Frameplay makes money primarily from media spend transacted across its in-game advertising platform and network, taking a share of campaign spend and sharing revenue with game developers that integrate its technology. Its customers are businesses rather than consumers: game studios seeking monetisation and advertisers or agencies seeking access to gaming audiences in brand-safe environments.
Business model & monetisation
Frameplay’s revenue model is primarily media-driven rather than subscription-led. It monetises by taking a percentage of advertising spend flowing through its exchange and network, likely on a CPM-based basis for intrinsic in-game placements, and then sharing part of that revenue with participating game developers. Premium pricing is supported by attention, viewability, brand safety, and measurement capabilities. There is no clear evidence of a standalone software subscription as the core pricing mechanism.
- In-game media spend via network and exchange
- Percentage take-rate on advertising transactions
- Revenue share from developer monetisation
- Shared media revenue from integrated game inventory
- Measurement and reporting value embedded in campaigns
- Included platform capability supporting premium CPMs
Products & capabilities
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Competitors & alternatives
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Intrinsic in-game advertising platform for advertisers and game publishers.
In-game advertising platform for brands, agencies and game publishers.
In-game advertising SDK for game publisher monetisation.
In-game advertising platform for advertisers, agencies and game developers.
European adtech and gaming platform serving advertisers, publishers and gamers.
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Recent recorded signals
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Questions about Frameplay
What is Frameplay?
Frameplay is a private adtech company that provides intrinsic in-game advertising technology for game developers, brands, and agencies.
Who uses Frameplay?
Game developers and studios use its SDK and monetisation tools, while advertisers, agencies, and media buyers use it to access gaming inventory.
How does Frameplay make money?
It primarily earns revenue by taking a share of advertising spend flowing through its in-game ad platform, network, and exchange, while sharing revenue with developers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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