Frameplay
Frameplay is a intrinsic in-game advertising platform for developers and advertisers.
Analyst Perspective
Frameplay Corporation is a private AdTech vendor focused on intrinsic in-game advertising. It sells a proprietary SDK and platform that enables game developers and publishers to place non-interruptive advertising directly inside game environments, while giving advertisers, agencies, and media buyers tools to buy inventory, manage campaigns, control targeting, and measure delivery. Its product set spans developer-side ad space management and advertiser-side marketplace buying through Frameplay Exchange. The company generates revenue from transaction-based advertising spend flowing through its platform rather than from disclosed fixed software subscriptions. Advertisers and agencies set campaign budgets, select audiences and regions, bid for inventory, and pay for delivered in-game impressions, while developers monetise approved placements inside their games. Its direct customers are game developers, publishers, advertisers, agencies, media buyers, and trading desks operating in gaming media.
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Key insights about Frameplay
Category Differentiation
Frameplay is an in-game advertising technology company, not a game studio, publisher, or consumer gaming platform. It is distinct from generic ad networks because its core product is intrinsic advertising embedded directly inside game environments.
Frameplay: About
Frameplay operates a two-sided in-game advertising platform. On the supply side, it integrates with game developers and publishers through an SDK that creates and manages intrinsic ad placements inside games. On the demand side, it gives advertisers, agencies, and trading desks tools to buy that inventory, manage budgets and bids, apply audience controls, and track campaign performance. Value is created by connecting gaming inventory owners with brand demand in a format designed to preserve player experience while producing measurable ad delivery and monetisation.
How Frameplay Works & Monetises
Business model analysis and core revenue streams
Frameplay monetises through transaction-based in-game advertising. Advertisers and agencies create campaigns, define targeting criteria, set budgets and daily spend limits, and bid for advertising spaces; the platform then delivers paid image and video impressions into participating games. Game developers and publishers earn advertising revenue from approved in-game placements, with public documentation describing advertiser payment on an impression-based basis and not disclosing fixed subscription tiers, minimum spends, revenue-share percentages, or platform fees.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Frameplay: Frequently Asked Questions
What is Frameplay?
Frameplay is a private AdTech company that provides intrinsic in-game advertising software, developer SDK tools, and an advertiser buying platform.
Who uses Frameplay?
Game developers, game publishers, brand advertisers, agencies, media buyers, and trading desks use Frameplay to monetise or buy in-game inventory.
How does Frameplay make money?
Frameplay makes money from advertiser spend flowing through its in-game advertising platform and exchange, with campaigns bought on an impression-based, budget-driven basis.
Company Facts
- Founded
- 2018
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- frameplay.gg