Firework
Firework is a b2B platform for shoppable video and AI-assisted commerce.
Firework operates in the AdTech Vendor segment.
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Distinction
This company is not a consumer social video app or an advertising DSP. It is a B2B commerce software vendor focused on shoppable video, digital storefront experiences, and AI-assisted shopping on merchant-owned channels.
- Founded
- 2017
- Headquarters
- 2 West 5th Ave., Suite 400, San Mateo, CA 94402
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Firework
Firework: About
Firework operates a B2B SaaS model built around commerce enablement. It provides software modules that retailers and brands deploy within their own digital storefronts and customer journeys to add interactive video, live selling, AI shopping assistance, and content automation. Value is created by improving discovery, merchandising, engagement, and conversion on owned commerce channels, while revenue is captured through recurring software fees tied to platform access, usage, and premium functionality.
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Firework: Market Position
Firework is a US-based B2B software company focused on video-led digital commerce. Its platform helps retailers, e-commerce teams, and consumer brands embed shoppable video, digital showrooms, conversational shopping assistants, one-to-one video chat, and AI-generated commerce content into their owned digital properties such as websites, apps, email, and selected social touchpoints.
The company makes money primarily through SaaS subscriptions rather than media buying or advertising arbitrage. Its value proposition is to shorten the path from product discovery to purchase, improve engagement and conversion, and help merchants scale video commerce content across channels through integrations with commerce platforms such as Shopify, WooCommerce, and Salesforce.
Firework: Key Competitors & Alternatives
→ View full competitor landscapeFirework: Frequently Asked Questions
What is Firework?
Firework is a B2B video commerce software platform that helps brands and retailers add shoppable video, digital showrooms, conversational shopping, and related AI tools to their online storefronts.
Who uses Firework?
Its customers are retailers, e-commerce teams, digital merchandising teams, marketing teams, and consumer brands that want to improve discovery and conversion on owned digital channels.
How does Firework make money?
Firework primarily makes money through recurring SaaS subscriptions, with pricing likely tied to platform tiers, usage, and premium features such as analytics and AI capabilities.
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