Firework
B2B platform for shoppable video and AI-assisted commerce.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Loop Now Technologies, Inc.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 2 West 5th Ave., Suite 400, San Mateo, CA 94402
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- firework.com
What Firework does
Firework operates a B2B SaaS model built around commerce enablement. It provides software modules that retailers and brands deploy within their own digital storefronts and customer journeys to add interactive video, live selling, AI shopping assistance, and content automation. Value is created by improving discovery, merchandising, engagement, and conversion on owned commerce channels, while revenue is captured through recurring software fees tied to platform access, usage, and premium functionality.
Category differentiation
This company is not a consumer social video app or an advertising DSP. It is a B2B commerce software vendor focused on shoppable video, digital storefront experiences, and AI-assisted shopping on merchant-owned channels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Firework is a US-based B2B software company focused on video-led digital commerce. Its platform helps retailers, e-commerce teams, and consumer brands embed shoppable video, digital showrooms, conversational shopping assistants, one-to-one video chat, and AI-generated commerce content into their owned digital properties such as websites, apps, email, and selected social touchpoints. The company makes money primarily through SaaS subscriptions rather than media buying or advertising arbitrage. Its value proposition is to shorten the path from product discovery to purchase, improve engagement and conversion, and help merchants scale video commerce content across channels through integrations with commerce platforms such as Shopify, WooCommerce, and Salesforce.
Company news briefing
Briefing updated:
Firework, having raised over $250 million, is advancing its shoppable video infrastructure through a partnership with Pacvue to enhance retail media offerings. The company is further refining its content strategy by promoting video integration at the individual SKU level to increase engagement across its network of 1,500 brand partners. These updates, alongside refreshed strategic playbooks for VivaTech, reinforce Firework’s focus on the monetisation of digital assets and its leadership in AI-driven retail innovation.
Business model & monetisation
The company uses a SaaS monetisation model with recurring subscription fees, likely tiered by usage and feature access. Based on the supplied product synthesis, pricing scales with factors such as video views, content volume, AI capabilities, analytics, and enterprise functionality, with possible free or pilot entry points used to drive adoption before expansion into paid plans.
- Platform subscriptions for shoppable video and commerce modules
- Software Subscription
- Enterprise feature upgrades including analytics and AI tools
- Software Subscription
- Usage-based expansion tied to content volume or video views
- Software Subscription
- Pilot or entry-tier plans for adoption
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Loop Now Technologies Inc.
IAB vendor record: 1188
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 7, 8, 10
- Declared special purpose IDs
- 1, 2
Products & market categories
Competitors & alternatives
- Flam
AI platform for immersive ads, commerce and conversational experiences.
- Bambuser
Video commerce software for brands and retailers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sr. Product Manager(Senior) | Product | San Mateo, California | |
| Sr. Customer Success Manager(Senior) | Customer Success | India | |
| Sr. GTM Engineer(Senior) | Sales | México | |
| Integration Solutions Associate(Mid-Level) | Integration Solutions | India | |
| Digital Showroom Host (German-speaking)(Mid-Level) | Creative Services | Los Angeles |
Explore company relationships
Questions about Firework
What is Firework?
Firework is a B2B video commerce software platform that helps brands and retailers add shoppable video, digital showrooms, conversational shopping, and related AI tools to their online storefronts.
Who uses Firework?
Its customers are retailers, e-commerce teams, digital merchandising teams, marketing teams, and consumer brands that want to improve discovery and conversion on owned digital channels.
How does Firework make money?
Firework primarily makes money through recurring SaaS subscriptions, with pricing likely tied to platform tiers, usage, and premium features such as analytics and AI capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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