LIVEBUY

LIVEBUY sells software and related services that help merchants turn existing e-commerce properties into video-led shopping environments. Its core value lies in providing the infrastructure layer for live streams, short-form shoppable feeds, product page video and operational tooling, all integrated into existing shop systems and apps. This allows retailers and brands to retain customer traffic, own the shopping experience and connect creators, content and transactions inside their own channels.

LIVEBUY is a German B2B software company that provides video commerce infrastructure for retailers, brands and digital commerce teams. Its platform lets merchants embed live shopping, shoppable video feeds and video-enabled product pages directly into their own websites and apps, with catalogue integrations, analytics and operational controls managed through a central dashboard. The company also supports creator-led commerce through a creator app and related operational services.

The business appears to combine SaaS software with service revenue. Customers use LIVEBUY to increase engagement and conversion inside merchant-owned commerce environments rather than relying solely on external social platforms. In addition to platform subscriptions, the company likely earns from implementation scope, API or SDK usage, creator operations support and commerce-focused content production services.