Channelize.io
Video commerce SaaS for live shopping and shoppable videos.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- IN
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- channelize.io
What Channelize.io does
The business model is B2B SaaS for commerce enablement. channelize.io sells software that plugs into merchants' existing e-commerce stacks and turns live and recorded video into purchase surfaces. Value is created by helping merchants improve conversion, engagement and content reuse without building livestream commerce infrastructure in-house. Revenue scales through recurring subscriptions and additional usage charges as viewing volume and feature adoption increase.
Category differentiation
channelize.io is a B2B commerce software vendor, not a consumer live-streaming app or a general social platform. It is focused on embedded live shopping and shoppable video for merchants rather than open-web advertising infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
channelize.io is a private B2B software company that provides video commerce tools for e-commerce brands and retailers. Its products let merchants run live shopping events and deploy shoppable videos across owned storefronts, apps and social destinations, with features such as multistreaming, product tagging, in-stream add-to-cart, checkout integration and analytics. The company makes money primarily through SaaS subscriptions with usage-based expansion tied to viewing minutes and feature access. Its customers are merchants, direct-to-consumer brands, online retailers and marketing teams that want to turn video engagement into commerce outcomes. The 2025 acquisition of LiveScale indicates a push towards a broader real-time retail platform with stronger enterprise livestream capabilities and client coverage.
Business model & monetisation
channelize.io uses a subscription-led SaaS pricing model supplemented by usage-based charges. Pricing is tiered by consumption, especially viewing minutes across live streams, replays and shoppable videos, with overage monetised through additional growth-minute pricing. Free trials support adoption, while larger customers likely expand through higher feature tiers, increased usage and enterprise livestream requirements.
- Platform subscriptions
- Tiered SaaS plans for live shopping and shoppable video
- Usage overages
- Viewing-minute based expansion pricing
- Enterprise packages
- Higher-value commercial agreements for larger retailers and advanced livestream needs
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Q1 2026 is packed with live shopping opportunities
Recorded impact score: 3/5
🔥 Q1 2026 is packed with live shopping opportunities💡[see the full calendar 📢](https://blog.channelize.io/live-shopping-shoppable-videos-calendar-q1-2026-why-this-calendar-is-non-negotiable-for-brands?utm_source=hellobar&utm_medium=content)
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Questions about Channelize.io
What is channelize.io?
channelize.io is a B2B video commerce platform that helps merchants run live shopping events and embed shoppable videos into digital storefronts.
Who uses channelize.io?
Its users are e-commerce merchants, online retailers, direct-to-consumer brands, marketers and content teams that want to drive sales through video.
How does channelize.io make money?
It primarily earns recurring SaaS subscription revenue, with additional usage-based charges linked to viewing minutes and higher-tier feature access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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