Videowise

The company operates as a horizontal video commerce infrastructure provider for ecommerce brands. It creates value by centralising video asset management, enabling shoppable and live shopping experiences across product pages and social channels, and providing analytics that attribute engagement and revenue to specific content. Its product suite spans shoppable video modules, live shopping, social commerce integrations, AI-based media management, content creation, UGC and creator workflows, and revenue analytics, all tightly integrated with ecommerce platforms such as Shopify.

Revenue is generated primarily from recurring SaaS subscriptions with tiered plans that bundle different modules and feature sets. Value increases with merchants’ sales and content volume, as the platform can drive incremental conversions and reuse of existing assets, while reducing manual production and rights-management tasks for marketing and ecommerce teams.

Videowise is a US-based SaaS platform providing video commerce infrastructure for online retailers. It enables brands to host and manage shoppable videos, live shopping events, social commerce distribution, creator and UGC content, and to attribute revenue to video interactions across their ecommerce properties.

The company monetises via tiered subscriptions with usage-based limits on impressions and streamed minutes, plus paid add-ons such as live shopping and creator/content packages. Its customers are ecommerce brands and retailers (including Shopify and Shopify Plus merchants), along with their ecommerce, marketing, and creative teams who need to deploy, manage, and measure video-led shopping experiences.