Tolstoy
E-commerce software for shoppable video, AI creatives and AI shopping assistants.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Israel
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- gotolstoy.com
What Tolstoy does
Tolstoy operates a B2B SaaS model for commerce enablement. It provides merchants with software to generate creative assets, deploy shoppable video experiences, and embed AI-assisted product guidance into online storefronts. Value is created by helping retailers reduce production friction, publish more commerce-ready content, and convert site traffic more efficiently. Revenue is generated through recurring subscriptions, enterprise plans, and usage-based overages tied to platform consumption such as impressions or AI generation volume.
Category differentiation
Tolstoy is not a media publisher or an ad network; it is a B2B e-commerce software platform. It is also distinct from general-purpose foundation model providers, as its AI is applied to commerce content and shopping workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tolstoy is an Israeli B2B software company focused on e-commerce content and conversion tools. Its platform combines shoppable video, AI-assisted creative production and conversational shopping assistance so merchants can create assets, publish them across storefronts and retail surfaces, and optimise conversion performance. The company sells primarily to e-commerce brands, Shopify merchants, online retailers, and their marketing or creative teams. Tolstoy makes money through subscription software plans with enterprise tiers and metered usage components, while also using free entry products to drive adoption. Its commercial model is built around helping merchants turn product videos and AI-generated assets into measurable commerce outcomes such as engagement, add-to-cart actions and conversion lift.
Business model & monetisation
Tolstoy monetises through tiered SaaS subscriptions, enterprise pricing and metered usage. Free plans such as Shop Videos and limited functionality act as acquisition channels, after which customers upgrade for higher usage quotas, personalisation, optimisation features, analytics, and broader support. This is primarily a software subscription model with secondary usage-based charges rather than media arbitrage or transaction commission.
- Core platform subscriptions
- Software Subscription
- Enterprise contracts
- Software Subscription
- Usage overages for impressions or AI generation
- Pay-per-Use
- Free entry plans for acquisition
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Meet Tolstoy Tag: Your Ecommerce Creative Agent in Slack
Recorded impact score: 4/5
Tag @Tolstoy in Slack to create and refine ecommerce campaign assets with your team in one shared thread.
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Questions about Tolstoy
What is Tolstoy?
Tolstoy is a B2B e-commerce software platform for shoppable video, AI-generated creative assets and conversational shopping assistance.
Who uses Tolstoy?
Its users are e-commerce brands, Shopify merchants, online retailers, and the marketing, creative and e-commerce teams that manage storefront performance.
How does Tolstoy make money?
Tolstoy makes money through tiered software subscriptions, enterprise plans and metered usage for platform consumption such as impressions or AI generation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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