Tolstoy

Tolstoy operates a B2B SaaS model for commerce enablement. It provides merchants with software to generate creative assets, deploy shoppable video experiences, and embed AI-assisted product guidance into online storefronts. Value is created by helping retailers reduce production friction, publish more commerce-ready content, and convert site traffic more efficiently. Revenue is generated through recurring subscriptions, enterprise plans, and usage-based overages tied to platform consumption such as impressions or AI generation volume.

Tolstoy is an Israeli B2B software company focused on e-commerce content and conversion tools. Its platform combines shoppable video, AI-assisted creative production and conversational shopping assistance so merchants can create assets, publish them across storefronts and retail surfaces, and optimise conversion performance. The company sells primarily to e-commerce brands, Shopify merchants, online retailers, and their marketing or creative teams.

Tolstoy makes money through subscription software plans with enterprise tiers and metered usage components, while also using free entry products to drive adoption. Its commercial model is built around helping merchants turn product videos and AI-generated assets into measurable commerce outcomes such as engagement, add-to-cart actions and conversion lift.