Tolstoy

The company operates a B2B SaaS commerce enablement platform focused on shoppable media and AI‑assisted selling. It creates value by allowing retailers to import or generate product videos and images, tag products automatically, surface these assets on product and category pages, and provide an AI assistant that recommends products and drives add‑to‑cart actions. This consolidates content creation, merchandising and conversational commerce into a single stack, reducing manual production work and improving conversion.

Revenue is generated from recurring subscription plans with feature and usage differentiation (free, Plus, Pro, Max, and enterprise). Higher tiers unlock larger AI token allowances, access to advanced functionality such as virtual try‑on and integrations, and higher message or try‑on quotas. Additional value is created via integrations with e‑commerce, CRM and marketing tools, supporting better merchandising, personalisation and customer data capture across the shopping journey.

Tolstoy (gotolstoy.com) provides an AI‑driven shoppable video and conversational commerce platform for online retailers. Its tools embed on e‑commerce sites to display product videos, enable in‑video purchasing, power an AI sales assistant, and generate product imagery and short‑form content from catalogues and brand assets.

The company monetises through a freemium SaaS model with paid subscription tiers, metered AI usage based on tokens, and custom enterprise contracts. Customers are primarily e‑commerce brands and retailers using platforms such as Shopify, WooCommerce, BigCommerce, and Magento that want to turn video and AI‑generated content into on‑site sales and higher conversion rates.