buywith
buywith is a video commerce software for shoppable video and live shopping.
Analyst Perspective
buywith is an Israeli private software company that provides video commerce tools for brands, retailers and commerce teams. Its core offer is a SaaS platform that lets merchants embed shoppable video, live shopping and co-browsing experiences into existing e-commerce sites, alongside adjacent tools for shoppable video advertising and retail media video activation. The proposition is centred on increasing conversion and average order value without requiring consumers to download a separate app. The company appears to generate revenue primarily from software licensing and platform access, with additional service-led income from retail media and campaign execution support. Its paying customers are businesses rather than end consumers: e-commerce brands, direct-to-consumer retailers, retail media teams, marketers and presenters running conversion-oriented video commerce campaigns.
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Key insights about buywith
Category Differentiation
buywith is a B2B video commerce software vendor, not a buy-now-pay-later provider or a consumer shopping marketplace. It focuses on embedded shoppable video and live shopping for merchants and brands.
buywith: About
buywith operates a B2B software model focused on embedded video commerce. It provides merchants and brands with tools to add live shopping, shoppable video, co-browsing and conversion-oriented video ad units to existing commerce properties. Value is created by helping customers increase sales efficiency on owned commerce channels and connected social distribution, while avoiding heavy implementation work. The business extends beyond core software into retail media activation and campaign support, giving it a hybrid SaaS-plus-services model.
How buywith Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is SaaS licensing for access to the video commerce platform, likely sold as recurring subscriptions tied to platform access, feature tiers or usage. Secondary monetisation comes from shoppable video advertising workflows and managed retail media services, which may be priced through service fees, campaign fees or performance-linked commercial terms based on conversion and sales outcomes.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (buywith)
Video Commerce Unlocked: How Lenovo Engages Modern Shoppers with Live Commerce
New article detailing how Lenovo uses buywith's video commerce platform to engage shoppers, published July 10, 2025.
Read original sourceRevolutionizing Live Shopping: buywith’s Co-Founder and CEO Adi Ronen Unveils buywith’s Game-Changing Results at VidCon 2023
This article discusses the significant results presented by buywith's Co-Founder and CEO at VidCon 2023, focusing on the transformation of the creator landscape with livestreaming shopping.
Read original sourceVenatus Boosts Global Reach with Key Executive Appointments
Venatus, a global gaming and entertainment advertising solutions provider, announced an accelerated global expansion driven by three senior hires: Sacha Bunatyan as the company's first chief marketing officer (CMO); Sterling Wharton as President, North America; and Dominique McAree as Senior Account Director for West Coast Operations. The new executives bring decades of international advertising and gaming experience from Electronic Arts, The Financial Times, Dentsu, Coty, Buy.com and WildTangent. The hires aim to strengthen brand awareness, client partnerships, and growth across North America, Europe, South Korea, Australia, and the Philippines. Bunatyan will lead marketing and strategic initiatives; Wharton will oversee commercial brand partnerships and NA retail; McAree has scaled multi-channel global brand partnerships with Fortune 500s. Rob Gay, CEO and co-founder, and Matt Cannon, COO, commented on the additions, signaling Venatus’s continued leadership in gaming advertising solutions.
Read original sourcebuywith: Frequently Asked Questions
What is buywith?
buywith is a B2B video commerce platform that helps brands and retailers add shoppable video, live shopping and related conversion tools to e-commerce experiences.
Who uses buywith?
Its users are mainly e-commerce brands, retailers, digital commerce teams, marketers and retail media teams running sales-focused video campaigns.
How does buywith make money?
It makes money primarily through software subscriptions for its video commerce platform and secondarily through managed retail media and campaign-related services.
Company Facts
- Founded
- 2017
- Headquarters
- 94 Yigal Alon, Tel Aviv, Israel, 6433701
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- buywith.com