buywith
Video commerce software for shoppable video and live shopping.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BUYWITH LTD
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 94 Yigal Alon, Tel Aviv, Israel, 6433701
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- buywith.com
What buywith does
buywith operates a B2B software model focused on embedded video commerce. It provides merchants and brands with tools to add live shopping, shoppable video, co-browsing and conversion-oriented video ad units to existing commerce properties. Value is created by helping customers increase sales efficiency on owned commerce channels and connected social distribution, while avoiding heavy implementation work. The business extends beyond core software into retail media activation and campaign support, giving it a hybrid SaaS-plus-services model.
Category differentiation
buywith is a B2B video commerce software vendor, not a buy-now-pay-later provider or a consumer shopping marketplace. It focuses on embedded shoppable video and live shopping for merchants and brands.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
buywith is an Israeli private software company that provides video commerce tools for brands, retailers and commerce teams. Its core offer is a SaaS platform that lets merchants embed shoppable video, live shopping and co-browsing experiences into existing e-commerce sites, alongside adjacent tools for shoppable video advertising and retail media video activation. The proposition is centred on increasing conversion and average order value without requiring consumers to download a separate app. The company generates revenue primarily from software licensing and platform access, with additional service-led income from retail media and campaign execution support. Its paying customers are businesses rather than end consumers: e-commerce brands, direct-to-consumer retailers, retail media teams, marketers and presenters running conversion-oriented video commerce campaigns.
Business model & monetisation
The primary monetisation model is SaaS licensing for access to the video commerce platform, likely sold as recurring subscriptions tied to platform access, feature tiers or usage. Secondary monetisation comes from shoppable video advertising workflows and managed retail media services, which may be priced through service fees, campaign fees or performance-linked commercial terms based on conversion and sales outcomes.
- Video commerce platform licensing
- SaaS / recurring software subscription
- Shoppable video advertising workflow tools
- Software subscription or campaign-linked platform fees
- Retail media video services
- Service fee / managed campaign execution
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about buywith
What is buywith?
buywith is a B2B video commerce platform that helps brands and retailers add shoppable video, live shopping and related conversion tools to e-commerce experiences.
Who uses buywith?
Its users are mainly e-commerce brands, retailers, digital commerce teams, marketers and retail media teams running sales-focused video campaigns.
How does buywith make money?
It makes money primarily through software subscriptions for its video commerce platform and secondarily through managed retail media and campaign-related services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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