buywith

buywith operates a B2B software model focused on embedded video commerce. It provides merchants and brands with tools to add live shopping, shoppable video, co-browsing and conversion-oriented video ad units to existing commerce properties. Value is created by helping customers increase sales efficiency on owned commerce channels and connected social distribution, while avoiding heavy implementation work. The business extends beyond core software into retail media activation and campaign support, giving it a hybrid SaaS-plus-services model.

buywith is an Israeli private software company that provides video commerce tools for brands, retailers and commerce teams. Its core offer is a SaaS platform that lets merchants embed shoppable video, live shopping and co-browsing experiences into existing e-commerce sites, alongside adjacent tools for shoppable video advertising and retail media video activation. The proposition is centred on increasing conversion and average order value without requiring consumers to download a separate app.

The company appears to generate revenue primarily from software licensing and platform access, with additional service-led income from retail media and campaign execution support. Its paying customers are businesses rather than end consumers: e-commerce brands, direct-to-consumer retailers, retail media teams, marketers and presenters running conversion-oriented video commerce campaigns.