First Data
Transaction-data AdTech and CRM platform for advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OOO "FERST DATA"
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Russia
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- firstdata.io
What First Data does
First Data operates a hybrid B2B model combining proprietary software, proprietary data assets, and managed advertising services. It creates value by ingesting anonymised transactional data from partner sources, structuring that data into audience and propensity segments, and then enabling advertisers to activate those segments across programmatic, mobile, and CRM channels. The software layer supports segmentation and personalisation, while the services layer executes brandformance and performance campaigns for customers that want outsourced optimisation.
Category differentiation
This company is not the former US payments processor First Data Corporation. It is a Russia-based AdTech and MarTech business focused on transaction-data targeting, CRM personalisation, and campaign activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OOO "FERST DATA", trading as First Data, is a private Russian AdTech and MarTech company founded in 2017. It develops proprietary products that aggregate anonymised transactional purchase data and convert that data into audience segmentation, predictive targeting, CRM personalisation, and mobile advertising activation. Its core offering combines a data platform layer with campaign execution capabilities for brands, retailers, and advertising agencies. The company generates revenue through a hybrid model: software and data access for its DMP and CRM personalisation products, and managed media and performance services for campaign delivery. Its customers are business buyers that need to improve targeting accuracy, customer retention, conversion efficiency, and measurable return on advertising spend. First Data’s strategic position is anchored in transaction-based data signals rather than broad generic audience targeting.
Business model & monetisation
First Data monetises through a blended model of SaaS-style platform access, data-enabled product licensing, and managed campaign services. The DMP and CRM products are sold as recurring platform or data access solutions. The mobile advertising, brandformance, and performance offerings monetise via service fees and media-linked commercial arrangements, including spend-based fees, campaign management charges, and outcome-oriented performance pricing tied to acquisition and conversion efficiency.
- DMP platform and data access
- Software subscription and data-enabled platform access
- CRM personalisation product
- Software subscription
- Mobile advertising campaigns
- Pay-per-use and service fee linked to campaign spend
- Performance and brandformance services
- Service fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about First Data
What is First Data?
First Data is a Russian AdTech and MarTech company that uses anonymised transactional purchase data for advertising targeting, CRM personalisation, and mobile campaign activation.
Who uses First Data?
Brands, retailers, and advertising agencies use First Data to improve audience targeting, customer retention, and measurable campaign performance.
How does First Data make money?
It earns revenue from platform access to its DMP and CRM products and from managed advertising and performance marketing services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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