FeedAd

FeedAd operates as an AdTech vendor providing video ad serving and monetisation infrastructure for publishers. It integrates into publisher properties via SDKs and works alongside existing mediation, header bidding and ad stack components rather than replacing them outright. On the demand side, it enables advertisers and agencies to buy video placements priced against qualified viewing outcomes. The company creates value by converting standard content placements into video inventory with higher attention and by using sequential playback technology to extend viewable exposure across multiple placements.

FeedAd is a German AdTech company operating a publisher-first video advertising platform for monetising in-content and in-article placements across web, mobile and connected TV. Its core product turns standard editorial placements into outstream video environments and uses proprietary sequential ad delivery to keep playback continuous as users move through content. The company sells to digital publishers and media owners seeking higher yield from existing inventory, while also serving advertisers and agencies that want measurable video outcomes.

FeedAd makes money through performance-based video advertising, primarily using cost-per-view and cost-per-completed-view charging tied to attention-qualified views. Its value proposition is that publishers keep control of existing demand integrations and ad tech setups while FeedAd adds a monetisation layer designed to improve viewability, completed views and revenue efficiency.