FeedAd
Publisher-first outstream video monetisation platform with attention-based billing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FeedAd GmbH
- Entity type
- COMPANY
- Headquarters
- Wichernstraße 10, 01445 Radebeul, Germany
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- feedad.com
What FeedAd does
FeedAd operates as an AdTech vendor providing video ad serving and monetisation infrastructure for publishers. It integrates into publisher properties via SDKs and works alongside existing mediation, header bidding and ad stack components rather than replacing them outright. On the demand side, it enables advertisers and agencies to buy video placements priced against qualified viewing outcomes. The company creates value by converting standard content placements into video inventory with higher attention and by using sequential playback technology to extend viewable exposure across multiple placements.
Category differentiation
FeedAd is an AdTech monetisation platform for publishers, not a consumer content feed app or a generic product feed management tool. It is closer to outstream video monetisation vendors than to SSPs or social media platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FeedAd is a German AdTech company operating a publisher-first video advertising platform for monetising in-content and in-article placements across web, mobile and connected TV. Its core product turns standard editorial placements into outstream video environments and uses proprietary sequential ad delivery to keep playback continuous as users move through content. The company sells to digital publishers and media owners seeking higher yield from existing inventory, while also serving advertisers and agencies that want measurable video outcomes. FeedAd makes money through performance-based video advertising, primarily using cost-per-view and cost-per-completed-view charging tied to attention-qualified views. Its value proposition is that publishers keep control of existing demand integrations and ad tech setups while FeedAd adds a monetisation layer designed to improve viewability, completed views and revenue efficiency.
Business model & monetisation
The primary monetisation model is performance-based advertising revenue tied to CPV and CPCV pricing. FeedAd likely captures a margin or take-rate on advertiser spend while providing publishers with a monetisation layer that lifts revenue from existing inventory. Commercial terms appear flexible and may vary by publisher scale, integration complexity and demand configuration.
- Attention-qualified video campaign spend
- CPV / CPCV charging on advertiser demand
- Publisher monetisation take-rate
- Margin or revenue share on monetised inventory
- Platform integration or service fees
- Commercially negotiated implementation support
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
FeedAd GmbH
IAB vendor record: 781
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 8, 9
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 51 · feedad.com
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about FeedAd
What is FeedAd?
FeedAd is a publisher-first video advertising platform that monetises in-content and in-article placements with sequential outstream video delivery.
Who uses FeedAd?
Its direct customers are digital publishers, media owners, advertisers and media agencies looking for measurable video monetisation and buying outcomes.
How does FeedAd make money?
It primarily earns revenue from performance-based video advertising using CPV and CPCV pricing, likely taking a margin or revenue share on spend and monetised inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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