Emerse
Programmatic advertising platform and managed DSP service provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Sweden
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- emerse.com
What Emerse does
Emerse creates value by giving business customers access to programmatic media buying infrastructure without the commercial friction of minimum commitments or software subscription fees. It combines proprietary buying technology, optimisation tools and analytics with optional hands-on service delivery. This allows customers to either buy media directly through the platform or outsource execution to Emerse’s specialists, while Emerse captures revenue from media-linked pricing and service fees.
Category differentiation
Emerse is an independent programmatic advertising technology and services company, not a publisher, ad network, or consumer media app. It should be distinguished from larger enterprise DSPs by its hybrid self-serve and managed-service model with no stated minimum spend.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Emerse is a Swedish programmatic advertising technology company that operates a demand-side platform and related optimisation tools for digital media buying. Its core offer is a self-service DSP that gives advertisers and agencies access to global ad inventory across exchanges, sites and apps, alongside creative testing, machine learning-driven optimisation and analytics capabilities. The company also sells managed programmatic buying services for customers that want campaign execution outsourced. The business makes money through a hybrid model: transactional revenue tied to media buying through its platform and service-based revenue from managed campaign execution. Its direct customers are businesses rather than consumers, primarily advertisers, media buyers, agencies and marketing teams seeking programmatic buying, creative optimisation and campaign analytics.
Business model & monetisation
Emerse monetises through a hybrid of adtech software and managed services. Its DSP uses a transactional model in which customers pay for media bought through the platform, with no minimum spend and no recurring subscription fee stated. This implies revenue linked to media spend, likely via platform margin or take-rate economics. In parallel, Emerse offers managed programmatic buying and automation services, which are sold through service fees, percentage-of-spend arrangements, or campaign management retainers.
- DSP media buying revenue
- Percentage Take-Rate
- Managed programmatic buying services
- Service Fee
- Creative optimisation tooling
- Software Subscription
- Campaign analytics and ML optimisation tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Emerse Sverige AB
IAB vendor record: 8
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Emerse
What is Emerse?
Emerse is a Swedish adtech company offering a demand-side platform, creative optimisation tools and managed programmatic media buying services.
Who uses Emerse?
Its customers are advertisers, brands, agencies, media buyers, marketers and analysts that run or outsource programmatic advertising campaigns.
How does Emerse make money?
It earns revenue from media bought through its DSP and from managed campaign execution and optimisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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