Data Circle
Cross-media attribution software for advertisers and media agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Data Circle SAS
- Entity type
- COMPANY
- Headquarters
- 9 rue des Colonnes, 75002 Paris
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- data-circle.eu
What Data Circle does
Data Circle operates a B2B enterprise software model centred on measurement and attribution. It provides clients with ongoing access to a cloud-based analytics platform that ingests campaign and conversion data across multiple media channels, then layers managed onboarding, integration and optimisation support around that software. Value is created by helping advertisers and agencies unify fragmented media performance data, improve attribution clarity and make better budget allocation decisions across offline and digital channels.
Category differentiation
Data Circle is a B2B cross-media measurement and attribution software provider, not a consumer data marketplace or a generic analytics consultancy. It is focused on advertising performance measurement across TV, CTV, radio, video and digital channels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Data Circle is a French B2B software company offering a SaaS-based cross-media measurement and attribution platform for advertisers and media agencies. Its core product consolidates campaign performance across TV, CTV, video, radio and digital channels into a unified analytics environment, with minute-level tracking, attribution analysis, traffic qualification and media impact visibility. The company positions its methodology around transparent, non-black-box measurement and first-party, GDPR-compliant data handling. The business makes money primarily through enterprise software subscriptions for access to its measurement platform, supplemented by implementation and support services. Its customers are brands and agencies running multi-channel media campaigns that need to measure incremental impact, optimise media mix decisions and operationalise attribution across both offline and online touchpoints.
Business model & monetisation
The company primarily uses a SaaS subscription model for access to its measurement and attribution platform, most likely sold through custom enterprise agreements rather than self-serve pricing. A secondary revenue stream comes from professional and managed services covering onboarding, tracking integration, parameter monitoring, campaign analysis and ongoing optimisation support. This suggests a blended monetisation model of recurring software fees plus implementation and advisory services.
- Measurement and attribution platform access
- SaaS subscription via enterprise contract
- Onboarding and integration services
- Implementation fees or bundled professional services
- Ongoing optimisation and support
- Service retainer or advisory services
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Data Circle
IAB vendor record: 1411
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1
- Declared feature IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Data Circle
What is Data Circle?
Data Circle is a French B2B SaaS company that provides cross-media measurement and attribution software for advertisers and media agencies.
Who uses Data Circle?
Its users are advertisers and agencies running multi-channel campaigns that need unified reporting and attribution across TV, CTV, radio, video and digital media.
How does Data Circle make money?
It makes money through enterprise SaaS subscriptions for its platform and through paid implementation, integration and optimisation support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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