Data Circle
Data Circle is a cross-media attribution software for advertisers and media agencies.
Analyst Perspective
Data Circle is a French B2B software company offering a SaaS-based cross-media measurement and attribution platform for advertisers and media agencies. Its core product consolidates campaign performance across TV, CTV, video, radio and digital channels into a unified analytics environment, with minute-level tracking, attribution analysis, traffic qualification and media impact visibility. The company positions its methodology around transparent, non-black-box measurement and first-party, GDPR-compliant data handling. The business makes money primarily through enterprise software subscriptions for access to its measurement platform, supplemented by implementation and support services. Its customers are brands and agencies running multi-channel media campaigns that need to measure incremental impact, optimise media mix decisions and operationalise attribution across both offline and online touchpoints.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Data Circle
Category Differentiation
Data Circle is a B2B cross-media measurement and attribution software provider, not a consumer data marketplace or a generic analytics consultancy. It is focused on advertising performance measurement across TV, CTV, radio, video and digital channels.
Data Circle: About
Data Circle operates a B2B enterprise software model centred on measurement and attribution. It provides clients with ongoing access to a cloud-based analytics platform that ingests campaign and conversion data across multiple media channels, then layers managed onboarding, integration and optimisation support around that software. Value is created by helping advertisers and agencies unify fragmented media performance data, improve attribution clarity and make better budget allocation decisions across offline and digital channels.
How Data Circle Works & Monetises
Business model analysis and core revenue streams
The company primarily uses a SaaS subscription model for access to its measurement and attribution platform, most likely sold through custom enterprise agreements rather than self-serve pricing. A secondary revenue stream comes from professional and managed services covering onboarding, tracking integration, parameter monitoring, campaign analysis and ongoing optimisation support. This suggests a blended monetisation model of recurring software fees plus implementation and advisory services.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Data Circle)
Solaris begins radical restructuring, cuts 20% of staff
Berlin-based Solaris (Solaris-Bank), once a German unicorn, is undergoing a major restructuring under new chief Steffen Jentsch. To move toward planned profitability the bank will cut one fifth of its roughly 400 roles and reposition itself as a technology service provider for other financial institutions. The overhaul follows BaFin requirements, large write-downs and a rescue by Japan’s SBI‑Gruppe. Jentsch, formerly at FlatexDegiro, has secured substantial investor funding to execute the plan. The newsletter also contrasts Solaris’s slower progress with Revolut’s recent growth (16 million new customers) and covers related fintech topics including AI in payments, Iran’s state-backed Bitcoin mining, and executive moves at firms like Tether and Bitpanda.
Read original sourceData Circle: Frequently Asked Questions
What is Data Circle?
Data Circle is a French B2B SaaS company that provides cross-media measurement and attribution software for advertisers and media agencies.
Who uses Data Circle?
Its users are advertisers and agencies running multi-channel campaigns that need unified reporting and attribution across TV, CTV, radio, video and digital media.
How does Data Circle make money?
It makes money through enterprise SaaS subscriptions for its platform and through paid implementation, integration and optimisation support services.
Company Facts
- Headquarters
- 9 rue des Colonnes, 75002 Paris
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- data-circle.eu