Data Circle

Data Circle operates a B2B enterprise software model centred on measurement and attribution. It provides clients with ongoing access to a cloud-based analytics platform that ingests campaign and conversion data across multiple media channels, then layers managed onboarding, integration and optimisation support around that software. Value is created by helping advertisers and agencies unify fragmented media performance data, improve attribution clarity and make better budget allocation decisions across offline and digital channels.

Data Circle is a French B2B software company offering a SaaS-based cross-media measurement and attribution platform for advertisers and media agencies. Its core product consolidates campaign performance across TV, CTV, video, radio and digital channels into a unified analytics environment, with minute-level tracking, attribution analysis, traffic qualification and media impact visibility. The company positions its methodology around transparent, non-black-box measurement and first-party, GDPR-compliant data handling.

The business makes money primarily through enterprise software subscriptions for access to its measurement platform, supplemented by implementation and support services. Its customers are brands and agencies running multi-channel media campaigns that need to measure incremental impact, optimise media mix decisions and operationalise attribution across both offline and online touchpoints.