Chocolate Platform

Chocolate Platform is a private AdTech company focused on programmatic video monetisation infrastructure. Its core business is a supply-side platform for video advertising, led by Chocolate Premium, alongside analytics and revenue optimisation capabilities such as SupplyIntel. The platform connects publishers, advertisers, DSPs and agency trading desks across mobile app, web and connected TV inventory, using server-side auctions, real-time bidding infrastructure and bid optimisation to improve yield and access to premium video supply. The company generates revenue primarily from transaction-based take-rates and platform fees on programmatic media flowing through its SSP and exchange infrastructure. It serves business customers rather than consumers, with publishers using it to monetise inventory and buyers using it to access curated supply. The business also shows signs of historical product-line complexity due to the 2020 acquisition of the Chocolate App Mediation Platform by Freestar, but the Chocolate Platform brand itself remains active.