Chocolate Platform
Programmatic video SSP and publisher monetisation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- chocolateplatform.com
What Chocolate Platform does
Chocolate Platform operates B2B advertising infrastructure for programmatic video trading. It creates value by aggregating publisher video inventory, running server-side auctions, scoring supply quality, and enabling advertisers and demand partners to buy curated impressions across app, web and CTV environments. Its commercial model combines exchange economics with software-style platform delivery: the more supply onboarded and the more spend routed through the platform, the more revenue and data signals it captures to improve optimisation and marketplace performance.
Category differentiation
Chocolate Platform is an advertising technology company, not a food or confectionery brand. It specifically provides programmatic video monetisation infrastructure rather than a consumer media app or creative agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Chocolate Platform is a private AdTech company focused on programmatic video monetisation infrastructure. Its core business is a supply-side platform for video advertising, led by Chocolate Premium, alongside analytics and revenue optimisation capabilities such as SupplyIntel. The platform connects publishers, advertisers, DSPs and agency trading desks across mobile app, web and connected TV inventory, using server-side auctions, real-time bidding infrastructure and bid optimisation to improve yield and access to premium video supply. The company generates revenue primarily from transaction-based take-rates and platform fees on programmatic media flowing through its SSP and exchange infrastructure. It serves business customers rather than consumers, with publishers using it to monetise inventory and buyers using it to access curated supply. The business also shows signs of historical product-line complexity due to the 2020 acquisition of the Chocolate App Mediation Platform by Freestar, but the Chocolate Platform brand itself remains active.
Business model & monetisation
Chocolate Platform monetises through percentage take-rates and platform fees on programmatic video transactions flowing through its SSP and exchange. It also captures revenue through premium marketplace participation and software-like access to analytics, optimisation and onboarding capabilities. The overall model is a hybrid of advertising transaction revenue and infrastructure-style platform monetisation.
- Programmatic video transaction fees
- Percentage Take-Rate
- Publisher monetisation platform fees
- Software Subscription
- Premium marketplace access and deal economics
- Percentage Take-Rate
- Analytics and optimisation features
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Chocolate Platform
What is Chocolate Platform?
Chocolate Platform is a private AdTech company that provides programmatic video monetisation infrastructure, including a video SSP, premium marketplace and supply analytics tools.
Who uses Chocolate Platform?
Its direct users are publishers, advertisers, DSPs, agency trading desks and ad operations teams managing programmatic video inventory and buying.
How does Chocolate Platform make money?
It earns revenue from take-rates and platform fees on programmatic video transactions, plus monetisation and analytics-related platform services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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