Publisher Alliances & Premium Exchanges · AdTech Vendor · Publisher & Media Owner
Awarion
Full-stack programmatic DOOH software for buyers and media owners.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Awarion Dijital Reklam Pazarlama Ticaret Anonim Şirketi
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Turkey
- Company size
- 10–49
- Market cluster / sector
- Publisher Alliances & Premium Exchanges
- Market role
- AdTech Vendor · Publisher & Media Owner
- Official website
- awarion.com
What Awarion does
Awarion operates a two-sided B2B AdTech model for digital out-of-home advertising. On the demand side, it provides planning, buying and optimisation software for advertisers and agencies. On the supply side, it provides CMS and marketplace connectivity for media owners and screen operators, enabling both direct campaign management and programmatic monetisation. It extends this software model with managed services and DOOH-specific dynamic creative production, creating both recurring SaaS revenue and transactional service revenue.
Category differentiation
Awarion is a programmatic DOOH AdTech vendor, not a general-purpose ad network or a broad consumer media brand. It specialises in outdoor screen buying, supply monetisation and DOOH campaign operations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Awarion is a private AdTech company headquartered in Turkey that provides programmatic digital out-of-home infrastructure. Its core offer is a full-stack DOOH platform combining a buyer-facing DSP and marketplace, a media-owner-facing CMS with native programmatic monetisation, and a creative service for dynamic data-driven DOOH execution. The company serves advertisers, media agencies, media buyers, DOOH media owners, digital signage operators and sales houses. Awarion generates revenue from B2B software subscriptions, technology fees, managed-service campaign activation and paid creative production. Its Centrum product creates recurring per-screen software revenue from media owners, while Junction monetises advertiser and agency demand through campaign-related fees and service charges. The company creates value by connecting demand and supply within one DOOH workflow and by helping media owners monetise inventory while giving buyers planning, activation, targeting and reporting tools.
Business model & monetisation
Awarion monetises through several B2B revenue streams. Awarion Junction supports contracted self-service and managed-service buying for advertisers and agencies, with technology fees or service charges applied to campaign activation. Awarion Centrum is monetised through tailored per-screen monthly subscriptions for media owners, alongside technology-fee and managed-service arrangements. Awarion also offers reseller and digital media sales partnerships based on revenue sharing, while CreativeLab generates revenue through paid creative ideation, coding and production engagements. Public list pricing is not disclosed.
- Centrum per-screen subscriptions
- Software Subscription
- Junction technology fees on campaign activation
- Percentage Take-Rate
- Managed-service DOOH campaign execution
- Service Fee
- CreativeLab creative production and coding
- Service Fee
- Reseller and sales partnerships
- Percentage Take-Rate
Products & capabilities
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DOOH software and programmatic advertising infrastructure provider.
Programmatic DOOH advertising platform for buyers and media owners.
Programmatic DOOH buying, selling and operations platform.
Programmatic DOOH DSP and DMP for brands and media owners.
Programmatic DOOH planning and buying platform for North America.
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Recent recorded signals
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Questions about Awarion
What is Awarion?
Awarion is a private AdTech company that provides programmatic digital out-of-home software, including DSP, SSP, CMS and dynamic creative services.
Who uses Awarion?
Advertisers, media agencies, media buyers, DOOH media owners, digital signage operators, advertising networks and sales houses use Awarion.
How does Awarion make money?
Awarion makes money through per-screen software subscriptions, campaign technology fees, managed-service execution and paid creative production.
Sources & coverage
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15 publicly documented primary sources and citations linked across the market graph.
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