COMPANY

Audience2Media

Audience2Media is a adtech agency combining audience data, influencer tools and media buying.

Analyst Perspective

Audience2Media is a UK-based advertising technology and marketing services company that combines proprietary audience data platforms with managed campaign execution. The company operates as an agency-led business, providing media planning and buying, programmatic activation, influencer marketing, social media management, video production, experiential marketing, public relations and research. Its core technology assets include KRYPTON, a proprietary audience targeting platform built on first-party behavioural, web traversal and social data, and IMPACT, a behavioural influencer marketing platform powered by that data layer. The company sells primarily to brands, advertisers, media agencies, programmatic traders, research teams and marketing departments. It generates revenue through managed service fees, campaign execution fees, retainers, project work and media-related commissions, with its technology and data assets embedded into delivery rather than positioned as a pure standalone self-serve SaaS business. Its operating footprint spans the United Kingdom, Malaysia and Hong Kong, with product and research claims extending to global influencer and panel datasets.

Analyst Signal Briefing

Updated: 29 Jul 2026

No strategic news signals detected in the last 90 days.

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Category Differentiation

Audience2Media is not a consumer media publisher or a pure self-serve SaaS vendor. It is a business-facing adtech and agency operator that embeds proprietary audience and influencer technology into managed marketing delivery.

Audience2Media: About

Audience2Media runs a hybrid model that blends agency services with proprietary adtech and data assets. The company acquires and organises behavioural, panel and social audience intelligence, applies that intelligence through its own targeting and influencer platforms, and converts it into paid campaign planning, targeting, activation and measurement services for business clients. Value is created by improving audience selection, influencer matching and media efficiency across digital and selected offline channels, while revenue is captured through both technology-enabled delivery and human-led service execution.

How Audience2Media Works & Monetises

Business model analysis and core revenue streams

Audience2Media monetises through a blended commercial model. Proprietary platforms such as KRYPTON and IMPACT support campaign-based fees, data-enabled activation fees and bundled platform usage within service engagements. Managed services including media planning and buying, audience activation, influencer marketing, research, social media management, production, experiential and PR are monetised through retainers, project fees, campaign fees and percentage-of-media-spend commissions. Proprietary data assets such as influencer profiles and online panel reach are packaged into broader client engagements rather than sold as a clearly disclosed standalone subscription product.

Revenue Channels

Managed media planning and buyingService Fee
Influencer marketing and social campaign managementService Fee
Proprietary targeting and influencer platform usageSoftware Subscription
Audience research and panel-based insight servicesService Fee
Media execution and campaign spend mark-upMedia Arbitrage

Audience2Media: Frequently Asked Questions

What is Audience2Media?

Audience2Media is a UK-based adtech and marketing services company that provides audience targeting, influencer technology, media buying, research and campaign execution.

Who uses Audience2Media?

Its customers are advertisers, brands, media agencies, programmatic traders, influencer marketers, research teams and other business marketing functions.

How does Audience2Media make money?

It earns revenue from managed service fees, campaign execution, media planning and buying commissions, and technology-enabled targeting and influencer platform usage bundled into client engagements.

Company Facts

Founded
2009
Headquarters
United Kingdom
Core Segment
Agency & Consultancy
Company Size
10–49
Official Link
audience2media.com