Audience2Media
Adtech agency combining audience data, influencer tools and media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AUDIENCE2MEDIA LIMITED
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- audience2media.com
What Audience2Media does
Audience2Media runs a hybrid model that blends agency services with proprietary adtech and data assets. The company acquires and organises behavioural, panel and social audience intelligence, applies that intelligence through its own targeting and influencer platforms, and converts it into paid campaign planning, targeting, activation and measurement services for business clients. Value is created by improving audience selection, influencer matching and media efficiency across digital and selected offline channels, while revenue is captured through both technology-enabled delivery and human-led service execution.
Category differentiation
Audience2Media is not a consumer media publisher or a pure self-serve SaaS vendor. It is a business-facing adtech and agency operator that embeds proprietary audience and influencer technology into managed marketing delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Audience2Media is a UK-based advertising technology and marketing services company that combines proprietary audience data platforms with managed campaign execution. The company operates as an agency-led business, providing media planning and buying, programmatic activation, influencer marketing, social media management, video production, experiential marketing, public relations and research. Its core technology assets include KRYPTON, a proprietary audience targeting platform built on first-party behavioural, web traversal and social data, and IMPACT, a behavioural influencer marketing platform powered by that data layer. The company sells primarily to brands, advertisers, media agencies, programmatic traders, research teams and marketing departments. It generates revenue through managed service fees, campaign execution fees, retainers, project work and media-related commissions, with its technology and data assets embedded into delivery rather than positioned as a pure standalone self-serve SaaS business. Its operating footprint spans the United Kingdom, Malaysia and Hong Kong, with product and research claims extending to global influencer and panel datasets.
Business model & monetisation
Audience2Media monetises through a blended commercial model. Proprietary platforms such as KRYPTON and IMPACT support campaign-based fees, data-enabled activation fees and bundled platform usage within service engagements. Managed services including media planning and buying, audience activation, influencer marketing, research, social media management, production, experiential and PR are monetised through retainers, project fees, campaign fees and percentage-of-media-spend commissions. Proprietary data assets such as influencer profiles and online panel reach are packaged into broader client engagements rather than sold as a clearly disclosed standalone subscription product.
- Managed media planning and buying
- Service Fee
- Influencer marketing and social campaign management
- Service Fee
- Proprietary targeting and influencer platform usage
- Software Subscription
- Audience research and panel-based insight services
- Service Fee
- Media execution and campaign spend mark-up
- Media Arbitrage
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Audience2Media
What is Audience2Media?
Audience2Media is a UK-based adtech and marketing services company that provides audience targeting, influencer technology, media buying, research and campaign execution.
Who uses Audience2Media?
Its customers are advertisers, brands, media agencies, programmatic traders, influencer marketers, research teams and other business marketing functions.
How does Audience2Media make money?
It earns revenue from managed service fees, campaign execution, media planning and buying commissions, and technology-enabled targeting and influencer platform usage bundled into client engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on Audience2Media
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.