COMPANY

Arkeero

Arkeero is a omnichannel adtech platform with curated publisher supply and managed services.

Analyst Perspective

Arkeero is a Spanish advertising technology company operating an omnichannel media activation platform for advertisers and agencies, alongside a premium publisher network and a managed service layer. Its core offer combines audience creation based on declarative data with campaign activation across display, video and mobile environments, supported by proprietary formats and optimisation capabilities. The company generates revenue by taking spend-linked fees on media activation, monetising aggregated publisher inventory, and charging for premium managed support and measurement services. Its direct customers are brands, advertisers, media agencies, and publishers seeking either audience-based campaign execution or inventory monetisation.

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Category Differentiation

Arkeero is an adtech and media activation company, not a consumer app or a pure publisher. It is also distinct from a standalone SSP because it combines demand-side activation, curated inventory access, and managed campaign services.

Arkeero: About

Arkeero operates a hybrid adtech and media monetisation model. On the demand side, it provides a platform used to define audiences and activate campaigns across open-web channels. On the supply side, it aggregates publisher inventory into a curated network and enhances monetisation through premium placements and proprietary formats. It also offers a managed service tier for larger clients that want campaign execution support, brand lift measurement, and priority service.

How Arkeero Works & Monetises

Business model analysis and core revenue streams

Arkeero monetises through a mix of spend-based adtech fees, inventory monetisation margins, and service fees. The Konnect platform likely earns revenue as a percentage of media spend or platform usage tied to campaign activation. The Premium Publisher Network generates margin through inventory aggregation and packaged access to premium placements. Arkeero Prime adds managed-service revenue through premium support, reporting, and measurement, likely via retainer or uplifted campaign fees.

Revenue Channels

Campaign activation via omnichannel platformPercentage of media spend / platform take-rate
Premium publisher network monetisationMedia arbitrage / inventory margin
Managed service and brand lift supportService fee / retainer or premium campaign fee

Arkeero: Frequently Asked Questions

What is Arkeero?

Arkeero is a Spanish omnichannel advertising platform that helps advertisers and agencies build audiences, activate campaigns, and access curated publisher inventory.

Who uses Arkeero?

Its main users are brands, advertisers, media agencies, and publishers seeking either campaign activation or inventory monetisation.

How does Arkeero make money?

It earns revenue from media-spend-based platform fees, margins on publisher inventory, and premium managed-service and measurement fees.

Company Facts

Founded
2013
Headquarters
Barquillo 8, 2º Izq, 28002, Madrid, España
Core Segment
AdTech Vendor
Company Size
50–200
Official Link
arkeero.com