Target Better
Target Better is a programmatic advertising company spanning publisher monetisation and omnichannel media buying.
Analyst Perspective
Target Better is a UK-based AdTech company focused on programmatic advertising infrastructure and services for both the sell side and buy side. Its core proprietary product is Compass, a supply-side platform used to help publishers, app developers and media owners manage and monetise digital inventory across web, in-app, connected TV and audio environments. Alongside this platform, the company offers managed omnichannel media buying for advertisers and publisher-focused monetisation services aimed at improving eCPMs, fill rates and reach. The business makes money through a mix of programmatic transaction economics and service revenue. On the publisher side, it monetises inventory through its SSP and monetisation services; on the advertiser side, it provides managed access to cross-channel inventory and curated audience solutions. Its direct customers are businesses rather than consumers, primarily publishers, app developers, media owners, advertisers and media buyers.
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Key insights about Target Better
Category Differentiation
Target Better is an AdTech and programmatic monetisation company, not a general marketing agency or consumer advertising platform. It should be distinguished from standalone DSPs because its clearest evidenced core asset is a publisher-facing SSP.
Target Better: About
Target Better operates a hybrid AdTech and managed-services model. It provides proprietary programmatic infrastructure to publishers via its SSP, enabling inventory management, real-time bidding and yield optimisation, while also offering service-led campaign execution and monetisation consulting. Value is created by aggregating monetisable supply, connecting it to demand sources, and improving trading efficiency and yield across multiple digital channels.
How Target Better Works & Monetises
Business model analysis and core revenue streams
The company monetises through a combination of SSP transaction revenue, likely via take rates or revenue share on programmatic media traded through its platform, and managed-service fees for omnichannel campaign execution and publisher monetisation work. Additional revenue may come from performance-linked uplift arrangements tied to improved eCPMs, fill rates and inventory yield, plus audience and traffic curation services.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Target Better)
Xaxis CEO Lesser Discusses New Audience Buying Company And Partnership With GroupM
Xaxis is introduced as a global audience-buying company for GroupM agencies under WPP, formed by consolidating audience buying resources from WPP and the GroupM trading leverage. Led by CEO Brian Lesser, Xaxis aims to deliver highly targeted advertising at scale and lower cost across display, mobile, paid social, and video. The company differentiates itself with a proprietary database of audience profiles spanning online and offline channels and a technology platform that reaches more addressable media touchpoints than prior solutions. It operates in partnership with GroupM agencies (Maxus, MEC, Mediacom, Mindshare) and leverages premium inventory and data partnerships. Xaxis launched with 11 products, including Xaxis TV and Xaxis Premium, and has a presence in 11 countries serving North America, the UK, Europe, and Australia. Leadership includes COO Dr. Mark Grether, a 16-person management team, and about 100 employees; board members include Mark Read, Irwin Gotlieb, Rob Norman, and David Moore.
Read original sourceTarget Better: Frequently Asked Questions
What is Target Better?
Target Better is a UK AdTech company that provides a supply-side platform for publisher monetisation and managed omnichannel advertising services for business customers.
Who uses Target Better?
Its users are publishers, app developers, media owners, advertisers and media buyers seeking programmatic inventory monetisation or managed cross-channel campaign execution.
How does Target Better make money?
It earns revenue from programmatic transaction take rates through its SSP, plus managed-service fees and related monetisation revenue from advertiser and publisher services.
Company Facts
- Founded
- 2012
- Headquarters
- 1a Falmer Court, London Road, Uckfield, England, TN22 1HN
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- targetbetter.com