Target Better
Target Better is a programmatic advertising company spanning publisher monetisation and omnichannel media buying.
Target Better operates in the AdTech Vendor segment.
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Distinction
Target Better is an AdTech and programmatic monetisation company, not a general marketing agency or consumer advertising platform. It should be distinguished from standalone DSPs because its clearest evidenced core asset is a publisher-facing SSP.
- Founded
- 2012
- Headquarters
- 1a Falmer Court, London Road, Uckfield, England, TN22 1HN
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Target Better
Target Better: About
Target Better operates a hybrid AdTech and managed-services model. It provides proprietary programmatic infrastructure to publishers via its SSP, enabling inventory management, real-time bidding and yield optimisation, while also offering service-led campaign execution and monetisation consulting. Value is created by aggregating monetisable supply, connecting it to demand sources, and improving trading efficiency and yield across multiple digital channels.
Products & Services in Categories
Verified structural categorizations from the graph
Target Better: Market Position
Target Better is a UK-based AdTech company focused on programmatic advertising infrastructure and services for both the sell side and buy side. Its core proprietary product is Compass, a supply-side platform used to help publishers, app developers and media owners manage and monetise digital inventory across web, in-app, connected TV and audio environments. Alongside this platform, the company offers managed omnichannel media buying for advertisers and publisher-focused monetisation services aimed at improving eCPMs, fill rates and reach.
The business makes money through a mix of programmatic transaction economics and service revenue. On the publisher side, it monetises inventory through its SSP and monetisation services; on the advertiser side, it provides managed access to cross-channel inventory and curated audience solutions. Its direct customers are businesses rather than consumers, primarily publishers, app developers, media owners, advertisers and media buyers.
Target Better: Frequently Asked Questions
What is Target Better?
Target Better is a UK AdTech company that provides a supply-side platform for publisher monetisation and managed omnichannel advertising services for business customers.
Who uses Target Better?
Its users are publishers, app developers, media owners, advertisers and media buyers seeking programmatic inventory monetisation or managed cross-channel campaign execution.
How does Target Better make money?
It earns revenue from programmatic transaction take rates through its SSP, plus managed-service fees and related monetisation revenue from advertiser and publisher services.
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