Appstock
Mobile in-app monetisation platform for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Appstock Ltd.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- app-stock.com
What Appstock does
Appstock operated a B2B mobile adtech model centred on in-app inventory monetisation. Publishers and developers integrated the company’s SDK or connected via mediation, allowing Appstock to route ad requests, match demand, and optimise fill, CPM, and traffic quality. Value was created by improving monetisation efficiency for publishers and campaign performance for advertisers through data unification, request-level optimisation, and reporting.
Category differentiation
This is not a consumer stock-trading app. It was a mobile in-app advertising and publisher monetisation platform focused on programmatic supply and optimisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Appstock was a UK-based mobile advertising technology company operating a programmatic monetisation platform for app publishers and mobile advertisers. Based on the product evidence, its core offering functioned primarily as an in-app supply-side monetisation layer, using a proprietary decision engine and SDK integrations to match demand with publisher inventory, optimise yield, and provide real-time reporting across video, display, and native formats. The business has generated revenue from media transaction economics rather than disclosed software subscription pricing, likely taking a margin or revenue share on advertiser spend flowing through its platform. Its direct customers were mobile app publishers, developers, game studios, advertisers, and demand-side teams. Although the operating business materials remain visible, the UK company record shows the entity was dissolved on 17 February 2026 following compulsory strike-off.
Business model & monetisation
Appstock’s monetisation model was primarily transaction-driven. It likely earned revenue through programmatic media take-rates, revenue share with publishers, and margin on advertiser spend routed through its monetisation platform. The available product evidence does not show public seat-based SaaS pricing, so the commercial model is best characterised as usage-led ad monetisation tied to impressions, CPMs, and campaign performance.
- In-app media transaction margin
- Percentage Take-Rate
- Publisher revenue share on monetised impressions
- Percentage Take-Rate
- Performance-linked campaign spend
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Appstock LTD.
IAB vendor record: 1223
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 82 · app-stock.com
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Business Development Manager(Mid-Level) | Sales & Business Development | Hybrid |
Explore company relationships
Questions about Appstock
What is Appstock?
Appstock was a mobile adtech company that provided an in-app monetisation and programmatic advertising platform for publishers, developers, and advertisers.
Who uses Appstock?
Its users were business customers including mobile app publishers, app developers, game studios, advertisers, and demand-side teams.
How does Appstock make money?
It appears to have made money mainly through programmatic media take-rates and revenue sharing tied to ad spend and monetised impressions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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