Appstock
Appstock is a mobile in-app monetisation platform for publishers and advertisers.
Analyst Perspective
Appstock was a UK-based mobile advertising technology company operating a programmatic monetisation platform for app publishers and mobile advertisers. Based on the product evidence, its core offering functioned primarily as an in-app supply-side monetisation layer, using a proprietary decision engine and SDK integrations to match demand with publisher inventory, optimise yield, and provide real-time reporting across video, display, and native formats. The business appears to have generated revenue from media transaction economics rather than disclosed software subscription pricing, likely taking a margin or revenue share on advertiser spend flowing through its platform. Its direct customers were mobile app publishers, developers, game studios, advertisers, and demand-side teams. Although the operating business materials remain visible, the UK company record shows the entity was dissolved on 17 February 2026 following compulsory strike-off.
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Key insights about Appstock
Category Differentiation
This is not a consumer stock-trading app. It was a mobile in-app advertising and publisher monetisation platform focused on programmatic supply and optimisation.
Appstock: About
Appstock operated a B2B mobile adtech model centred on in-app inventory monetisation. Publishers and developers integrated the company’s SDK or connected via mediation, allowing Appstock to route ad requests, match demand, and optimise fill, CPM, and traffic quality. Value was created by improving monetisation efficiency for publishers and campaign performance for advertisers through data unification, request-level optimisation, and reporting.
How Appstock Works & Monetises
Business model analysis and core revenue streams
Appstock’s monetisation model was primarily transaction-driven. It likely earned revenue through programmatic media take-rates, revenue share with publishers, and margin on advertiser spend routed through its monetisation platform. The available product evidence does not show public seat-based SaaS pricing, so the commercial model is best characterised as usage-led ad monetisation tied to impressions, CPMs, and campaign performance.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (Appstock)
Appstock Company Leadership Update
The current version of the webpage lists the leadership team, including Barak Gal-Ed and Eyal Benisho as Co-Founders, Ofir Perry as CEO, and Omer Erlichman as CFO, among others.
Read original sourceAppstock: Frequently Asked Questions
What is Appstock?
Appstock was a mobile adtech company that provided an in-app monetisation and programmatic advertising platform for publishers, developers, and advertisers.
Who uses Appstock?
Its users were business customers including mobile app publishers, app developers, game studios, advertisers, and demand-side teams.
How does Appstock make money?
It appears to have made money mainly through programmatic media take-rates and revenue sharing tied to ad spend and monetised impressions.
Company Facts
- Founded
- 2017
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- app-stock.com