Adway

Adway operates a B2B software model centred on recruitment marketing automation. It provides a platform used by employers and staffing organisations to create, run, measure, and improve hiring campaigns across social and digital channels. The platform creates value by automating campaign setup, improving application conversion, integrating with existing HR systems, and tying media activity to hiring outcomes. This embeds Adway within recruiting workflows and supports ongoing recurring usage.

Adway is a Swedish HR technology company that sells SaaS software for social recruiting and recruitment marketing. Its platform converts job openings into social advertising campaigns, distributes them across social channels, captures applications within feeds, integrates with ATS and CRM systems, and adds analytics, creative tooling, and AI-assisted screening to improve hiring efficiency.

The company primarily makes money from recurring software fees paid by in-house talent acquisition teams, recruitment marketers, and staffing agencies. Its value proposition is reducing candidate drop-off, improving applicant quality, and connecting recruitment media spend to hiring outcomes through automation, conversion-focused application flows, and reporting.