ad pepper Group

The group operates a hybrid model combining agency services, marketing software and network-based media monetisation. It creates value by connecting advertisers and merchants with publishers, lead sources and commerce comparison traffic, then monetises those interactions through commissions, service fees, campaign charges and media margins. Its structure allows it to sell both managed execution and proprietary tools, while benefiting from transaction volume across affiliate, email, contextual and commerce comparison channels.

ad pepper Group is a publicly listed German digital marketing group built around performance marketing services, affiliate marketing infrastructure and commerce referral assets. Its portfolio includes Webgains, an affiliate network and platform; ad pepper media, a managed performance marketing business; proprietary tools such as iLead, iSense and Mailpepper; and majority ownership in solute, which operates price comparison portals including billiger.de. The group primarily serves advertisers, e-commerce brands, agencies, publishers and merchants seeking measurable customer acquisition and sales outcomes.

The company makes money through performance-based commissions and fees tied to leads, sales and conversions, alongside managed service fees and media margins. In practice, it combines software-enabled campaign execution with network effects from publisher relationships and shopping comparison traffic, giving it exposure to both advertiser spend and commerce referral monetisation.