advanced store
Performance marketing platform spanning DSP, affiliate, loyalty and creator services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- advanced store GmbH
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Stefan-Heym-Platz 1, 10367 Berlin, Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- advanced-store.com
What advanced store does
advanced store creates value by combining proprietary adtech and affiliate infrastructure with managed marketing services. Advertisers and brands use its tools to buy performance media, run affiliate programmes, acquire customers, and launch influencer or loyalty campaigns; publishers, affiliates, and creators use its products to monetise traffic and discover advertiser programmes. The company captures revenue through software access, transaction-based economics, commissions, revenue shares, and service fees across this ecosystem.
Category differentiation
This is a performance marketing and adtech business, not a retail software shop system or general e-commerce storefront provider. It should also be distinguished from standalone DSP vendors because it combines programmatic buying with affiliate, loyalty, publishing, and managed creator services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
advanced store is a Germany-based performance marketing and advertising technology company operating a portfolio of products for advertisers, publishers, affiliates, and brands. Its core assets include a proprietary demand-side platform focused on cost-per-order optimisation, an affiliate monetisation network, cashback and loyalty products, an affiliate industry content hub, and an influencer marketing service. The business sits across adtech software, affiliate infrastructure, loyalty marketing, and managed campaign execution. The company makes money through a hybrid model that blends platform economics with performance marketing fees. Revenue comes from take-rates on media spend or affiliate activity, revenue shares and commissions on publisher monetisation, and service fees for managed influencer and social campaigns. Its customers are primarily businesses buying marketing performance, reach, or monetisation infrastructure, while some products also connect those business customers to end consumers through cashback and loyalty mechanics.
Company news briefing
Briefing updated:
advanced store has maintained its strategic focus on scaling performance campaigns following a significant workforce consolidation and its recent expansion into Mexico. Through its Mycashbacks brand, the firm recently participated in the TactixX 2026 industry forum to address the impact of artificial intelligence on customer journeys and emerging attribution challenges. This engagement reinforces the company’s position as an innovative affiliate partner, a status previously recognised by its inclusion in the AWIN Power 100.
Business model & monetisation
The company monetises through a hybrid performance model. The DSP is positioned around cost-per-order outcomes rather than impression-based pricing, suggesting performance-linked spend and platform take-rates. Affiliate and publisher products monetise through commissions, revenue share, and margin on advertiser spend. Cashback and loyalty products likely generate commercial fees from brands seeking acquisition and retention, while managed influencer and social campaign work adds service-fee revenue.
- Programmatic media buying platform
- Performance-linked platform fees and media margin
- Affiliate monetisation and network aggregation
- Commission and revenue share
- Cashback and loyalty solutions
- Brand fees and campaign-linked commercial terms
- Influencer and social campaign services
- Service fee / retainer
- Affiliate media and data hub
- Media inventory and sponsorship
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
advanced store GmbH
IAB vendor record: 195
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
advanced store – Performance Campaigns at Scale
Recorded impact score: 1/5
Explore company relationships
Questions about advanced store
What is advanced store?
advanced store is a German performance marketing company operating adtech, affiliate, loyalty, publisher, and influencer marketing products.
Who uses advanced store?
Its customers include advertisers, agencies, publishers, affiliates, creators, and brands seeking acquisition, monetisation, or loyalty solutions.
How does advanced store make money?
It earns revenue from platform take-rates, commissions, revenue shares, media margin, and managed campaign service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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