solute

solute operates a hybrid B2B and B2B2C model. It attracts consumer shopping intent through its comparison properties, aggregates merchant product feeds and routes users to retailer checkouts. This creates value for merchants through qualified traffic and conversions, and for advertisers through access to high-intent audiences. It extends this core by selling managed Amazon advertising services and monetising inventory and audience reach across its comparison and publisher network.

solute GmbH is a German commerce media and performance marketing company best known for operating billiger.de, a price comparison platform that connects consumers with online retailers. The business sits between merchants, advertisers, publishers and high-intent shoppers, monetising product discovery and purchase journeys through referral traffic, paid commerce placements and advertising services.

Beyond comparison shopping, solute also offers managed advertising services focused on Amazon campaigns and a media monetisation layer marketed as solute Mediaset. Its revenue base is therefore hybrid: merchants and advertisers pay for traffic, campaign management, performance outcomes and audience access, while consumers use the comparison products without direct payment.