Shoparize
Comparison shopping platform and commerce marketing partner for online retailers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kiesproduct B.V.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 1017 AC, Amsterdam, The Netherlands
- Company size
- 10–49
- Market role
- Publisher & Media Owner
- Official website
- shoparize.com
What Shoparize does
Shoparize combines a comparison shopping destination with merchant acquisition tools. On one side, it attracts shoppers looking to compare products and prices across merchants. On the other, it onboards retailers via product feeds, CSS participation and managed advertising services. Value is created by matching merchant catalogues with high-intent shopping demand and by extending merchant visibility across both Shoparize-owned surfaces and third-party channels such as Google Shopping and Bing. Revenue is generated through a mix of affiliate commission, recurring platform fees and service income.
Category differentiation
Shoparize is a comparison shopping and merchant marketing platform, not a pure e-commerce retailer or a standalone adtech DSP. It should also be distinguished from general affiliate networks because it operates its own consumer comparison destination and CSS offering.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Shoparize is a Dutch comparison shopping and commerce marketing company operating under the legal entity KiesProduct B.V. It runs a consumer-facing product discovery website that aggregates offers from multiple online merchants and refers shoppers to merchant checkout pages. Alongside this consumer layer, it sells merchant-facing services including product feed placement on Shoparize, Google CSS access, and managed advertising across shopping, search and display channels. The company makes money through a hybrid model: affiliate commissions on referred sales, fixed recurring fees for CSS participation, and managed-service fees for campaign execution. Its paying customers are e-commerce merchants and online retailers seeking incremental traffic, lower-cost shopping ad access, and outsourced performance marketing support.
Business model & monetisation
The company uses a blended monetisation model. First, it earns affiliate commissions when users click from Shoparize listings to merchant sites and complete purchases. Second, it charges recurring subscription-style fees for Premium CSS access, with evidence of a fixed monthly price point. Third, it generates managed-service revenue from campaign setup, optimisation and execution for shopping, search and display advertising. This creates a mix of performance-based revenue, fixed SaaS-like fees and service fees.
- Affiliate referral commissions from merchant purchases
- Percentage Take-Rate (Media/Marketplace)
- Premium CSS monthly fees
- Software Subscription
- Managed Ads campaign management fees
- Service Fee
- Merchant listing exposure on comparison platform
- Percentage Take-Rate (Media/Marketplace)
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Webgains & APMA Black Friday Planning Webinar Recap
Affiliate & Performance Marketing · Recorded impact score: 1/5
Webgains co-hosted a Black Friday planning webinar with The APMA on 2026-08-10, featuring Webgains client services leads and publishing partners Linkby, Shoparize and Atolls. Polls of attending marketers found just 17% began Black Friday planning before July while 39% start in September or later; budget was identified as the biggest obstacle. Webgains shared network data indicating earlier investment in publisher relationships correlates with stronger later revenue. The panel discussed that Black Friday has become a months-long campaign, the growing influence of AI on shopping discovery (listicles, reviews, buying guides), and the value of early collaborative planning and publisher partnerships to avoid heavy discounting and drive long-term sales.
- Webgains co-hosted a Black Friday planning webinar with The APMA.
- Poll attendees: 17% started planning before July; 39% start in September or later.
Webgains & APMA Webinar Reveals Black Friday Polls
Affiliate & Performance Marketing · Recorded impact score: 2/5
Webgains co-hosted a Black Friday planning webinar with The APMA, sharing poll results, network insights and publisher perspectives on affiliate strategies for peak season. Hosted by Webgains Head of Client Services Charlie Lynn, the panel included publishers Linkby, Shoparize and Atolls and discussed topics including earlier planning timelines, budget constraints, publisher activation, and AI's growing influence on the customer journey. Poll highlights showed only 17% of respondents began planning before July while 39% started in September or later; budget was identified as the top obstacle. Webgains shared network data indicating earlier investment in publisher relationships correlates with stronger revenue performance during Black Friday.
- Webgains co-hosted a Black Friday planning webinar with The APMA.
- The webinar was hosted by Webgains Head of Client Services Charlie Lynn and featured publishers Linkby, Shoparize and Atolls.
Explore company relationships
Questions about Shoparize
What is Shoparize?
Shoparize is a Dutch comparison shopping platform and merchant marketing provider that aggregates retailer offers and also sells CSS and managed advertising services.
Who uses Shoparize?
Its direct customers are e-commerce merchants and online retailers seeking product listing visibility, shopping ad access and managed performance marketing support.
How does Shoparize make money?
It earns affiliate commissions from referred sales, charges recurring CSS fees and collects managed-service fees for running merchant campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on Shoparize
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.