Shoparize

Shoparize combines a comparison shopping destination with merchant acquisition tools. On one side, it attracts shoppers looking to compare products and prices across merchants. On the other, it onboards retailers via product feeds, CSS participation and managed advertising services. Value is created by matching merchant catalogues with high-intent shopping demand and by extending merchant visibility across both Shoparize-owned surfaces and third-party channels such as Google Shopping and Bing. Revenue is generated through a mix of affiliate commission, recurring platform fees and service income.

Shoparize is a Dutch comparison shopping and commerce marketing company operating under the legal entity KiesProduct B.V. It runs a consumer-facing product discovery website that aggregates offers from multiple online merchants and refers shoppers to merchant checkout pages. Alongside this consumer layer, it sells merchant-facing services including product feed placement on Shoparize, Google CSS access, and managed advertising across shopping, search and display channels.

The company makes money through a hybrid model: affiliate commissions on referred sales, fixed recurring fees for CSS participation, and managed-service fees for campaign execution. Its paying customers are e-commerce merchants and online retailers seeking incremental traffic, lower-cost shopping ad access, and outsourced performance marketing support.