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Lead DevelopmentFACT · 4/5•17 Sept '26•Via https://martechseries.com/feed/

Pinterest Launches Visual Search Ads for Performance Advertising

At its 'Pinterest Presents' event, Pinterest introduced Visual Search Ads, a new ad format for search results and Pin close-ups, targeting high-intent purchase moments and leveraging Pinterest Intelligence. The Performance+ suite expanded with Priority Products and self-serve A/B testing, while App Promotion went into global beta, showing an 85% improvement in cost per install. CEO Bill Ready highlighted Pinterest's evolution into a full-funnel performance platform, driven by AI. Additional updates include Restyle, an AI home-reimagining tool, and enhanced creator integrations with Amazon. Pinterest also noted its tvScientific acquisition for CTV expansion and reported Q2 revenue growth of 18% to $1.18 billion. The platform now serves 640 million monthly users and over 80 billion searches, more than half purchase-oriented, with a strong Gen Z presence.

•Pinterest unveiled Visual Search Ads in beta, allowing brands to advertise in search results and Pin close-ups, targeting high-intent purchase moments.
•Performance+ expanded with Priority Products and self-serve A/B testing; App Promotion is in global beta with 85% lower cost per install.
•Pinterest reported 640 million monthly active users and over 80 billion monthly searches, over half for purchase intent, with more than half being Gen Z.

Entities:Pinterest tvScientific by Pinterest Wayfair Amazon NVIDIA Tinuiti Roku

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FACT · 4/517 Sept '26· Via Pinterest

Pinterest unveils Visual Search Ads, bringing new performance advertising to visual discovery

Pinterest announced Visual Search Ads, a new performance advertising product, at Pinterest Presents 2026. The company also announced a new foundation for multimodal AI with NVIDIA.

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