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Lead DevelopmentFACT · 4/5•29 Sept '26•Via techcrunch

OpenAI's Dev Day features challenge app store model

OpenAI's Dev Day updates position ChatGPT as an app discovery and launch platform, challenging traditional app stores. ChatGPT now has 1.2 billion weekly users and will suggest apps within conversations, allowing users to connect and use them directly. The company expanded its plugin architecture to support interactive panels, turning apps into ChatGPT-integrated experiences. "Sign in with ChatGPT" lets users bring their AI allowance to third-party apps, with 16 launch partners including Cognition, Notion, and Vercel. OpenAI also introduced an enterprise app marketplace with 30+ partners like Adobe, Figma, and Salesforce. The launch of autonomous agents, "Dots," further automates tasks using connected apps across an ecosystem of over 4,000 apps. OpenAI did not announce a billing or revenue-sharing system to fully replace app store economics.

•OpenAI announces app suggestions and direct app usage within ChatGPT.
•ChatGPT has 1.2 billion weekly users.
•OpenAI expands plugin architecture with interactive panels.

Entities:OpenAI Cognition Notion Vercel Figma Adobe HubSpot Salesforce ServiceNow

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