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Lead DevelopmentFACT · 4/5•25 Sept '26•Via Adzine

Equativ brings contextual expertise to ChatGPT Ads

Equativ, an adtech provider, has joined OpenAI's partner network for ChatGPT Ads, leveraging its expertise in contextual and native advertising. The company has developed its own campaign tool called Ad Studio, which advises advertisers on adapting messages and creatives to different stages of the purchase decision. A first campaign with BNP Paribas, its direct bank Hello Bank, and agency Havas Media France was implemented, targeting students and their families. OpenAI expanded ChatGPT Ads to 31 European markets in August and has been building a network of technology partners, including Criteo, StackAdapt, and Adform. Equativ's partnership focuses on campaign planning and design, while ad delivery remains with OpenAI, which decides which ads appear based on signals and bids. The partnership covers markets including Germany, France, the UK, and the US.

•Equativ has become a technology partner for ChatGPT Ads as part of OpenAI's partner network.
•Equativ developed its own campaign tool called Ad Studio for ChatGPT Ads.
•Equativ emphasizes its expertise in contextual and native advertising for ChatGPT Ads.

Entities:Equativ OpenAI BNP Paribas Criteo StackAdapt Adform Havas Media Network

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