Observed Signal · Aug 10, 2026 · Audience Measurement · Source: DWDL · Impact: 1/5 · Sentiment: Positive
ZDF's Fernsehgarten Quiz Draws Strong Audience
ZDF replaced a live Fernsehgarten edition with a 40th‑anniversary quiz, averaging 1.45 million viewers and a 18.0% market share in the total audience on the broadcast day. The programme performed more weakly among 14–49s (6.7%), its lowest in about three months. Following the quiz, the styling show That's my Style fell to 660,000 viewers and just 2.1% of 14–49s (7.4% overall). ARD's Immer wieder sonntags (hosted by Stefan Mross) drew 1.28 million viewers and a season‑high 19.5% market share overall, with 8.0% in 14–49s. Morning show performance included Sat.1's Frühstücksfernsehen am Sonntag (380,000 average; 10.2% in 14–49s). Source for data: AGF (AGF SCOPE 1.15).
Routine German linear TV audience figures; useful for TV schedulers, advertisers and planners but not industry‑shifting for broader AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- ZDF aired a Fernsehgarten quiz for the show's 40th anniversary instead of a live edition.
- The Fernsehgarten quiz averaged 1.45 million viewers and an 18.0% market share (total audience).
- Fernsehgarten scored 6.7% among 14–49-year-olds (lowest in ~3 months); That's my Style had 660,000 viewers and 2.1% in 14–49s (7.4% overall).
- ARD's Immer wieder sonntags (Stefan Mross) reached 1.28 million viewers and a 19.5% market share (season high).
- Sat.1's Frühstücksfernsehen am Sonntag averaged 380,000 viewers and 10.2% market share in 14–49s.
Connected Companies & Entities
9 Entities mapped“Anstelle einer klassischen Live-Ausgabe zeigte das ZDF am Sonntag zum 40-jährigen Jubiläum des "Fernsehgartens" ein Quiz - und fuhr auch dam...”
“Zuvor markierte "Immer wieder sonntags" im Ersten bereits einen Saison-Rekord....”
“Punkten konnte am Vormittag aber auch Sat.1: Dort überzeugte das "Frühstücksfernsehen am Sonntag" zwischen 9 und 12 Uhr mit sehr guten 10,2 ...”
“Job listing: "ProSiebenSat.1 Produktionsplaner (m/w/d) befristet München"...”
“URL zu diesem Artikel: https://www.dwdl.de/zahlenzentrale/107435/auch_das_fernsehgartenquiz_findet_sein_publikum/© DWDL.de GmbH, 2001-2026...”
“Quelle der Daten für diesen Artikel: AGF Videoforschung...”
“Top 5 Marktanteile (alle Zuschauer) … 5,1 % [VOX]...”
“Podcast / related item: "Paramount+ überträgt Boxen, Tour de France Femmes zweistellig"...”
“Top 5 Marktanteile (alle Zuschauer) … 7,5 % [RTL]...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Ratings Records for Immer wieder sonntags and Fernsehgarten
German Sunday TV shows posted strong audience figures on 12 July 2026. ARD’s Immer wieder sonntags set a new young-audience peak with 150,000 viewers (14–49) for a 13.5% share and averaged 1.19 million viewers overall (18.7% share). ZDF’s Fernsehgarten drew 1.52 million viewers (19.2% share) and repeated a young-audience best of 13.4% market share. Other results: the docusoap That's my Style fell to 780,000 viewers (9.2%), Duell der Gartenprofis had 1.06 million (11.9%), and the Tour de France stage on Das Erste reached 1.28 million (13.6%) with 19.1% among 14–49. Data source: AGF (AGF SCOPE).
ZDF 'Fernsehgarten' Reaches Season High for Andrea Kiewel
ZDF's live Sunday show 'Fernsehgarten' drew 1.82 million viewers on 21 June 2026, a season-best for host Andrea Kiewel, delivering a 20.8% market share overall and 11.1% in the 14–49 demographic. Follow-up ZDF afternoon shows also performed well: 'Waldis Welt' had about 1.3 million viewers and 'Duell der Gartenprofis' 1.36 million, both delivering double-digit overall market shares. Competing morning programming on Das Erste and Sat.1 showed mixed results: 'Immer wieder sonntags' averaged 1.22 million (17.6% share) while Sat.1’s 'Frühstücksfernsehen am Sonntag' averaged 0.27 million (4.3% share). Data source cited is AGF (AGF SCOPE/AGF Videoforschung).
‘Quiz-Champion’ Sets Record Among Younger Viewers
ZDF's quiz show 'Der Quiz-Champion' recorded an unusually high market share among younger viewers on Saturday, achieving 15.8% in the 14–49 group and 16.8% in the 14–59 group, with 3.07 million total viewers. The overall audience winner was a repeat on Das Erste, the crime drama 'Die Toten am Meer - Tod an der Klippe', which reached 3.48 million viewers (21.2% share). A later 'Barcelona' crime drama averaged 1.51 million viewers (11.2% overall, 3.5% among 14–49). The jointly broadcast 'Sommer-Spaß mit Andy Borg' on SWR and MDR attracted 1.76 million viewers in total (0.98m on SWR, 0.78m on MDR) and an 11% overall market share, performing better with older audiences. Data source: AGF SCOPE 1.15 (AGF Videoforschung).
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