Observed Signal · Jun 22, 2026 · Audience Measurement · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
ZDF 'Fernsehgarten' Reaches Season High for Andrea Kiewel
ZDF's live Sunday show 'Fernsehgarten' drew 1.82 million viewers on 21 June 2026, a season-best for host Andrea Kiewel, delivering a 20.8% market share overall and 11.1% in the 14–49 demographic. Follow-up ZDF afternoon shows also performed well: 'Waldis Welt' had about 1.3 million viewers and 'Duell der Gartenprofis' 1.36 million, both delivering double-digit overall market shares. Competing morning programming on Das Erste and Sat.1 showed mixed results: 'Immer wieder sonntags' averaged 1.22 million (17.6% share) while Sat.1’s 'Frühstücksfernsehen am Sonntag' averaged 0.27 million (4.3% share). Data source cited is AGF (AGF SCOPE/AGF Videoforschung).
Routine TV audience measurement data — useful for broadcasters and media planners but not industry-shifting for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- ZDF 'Fernsehgarten' averaged 1.82 million viewers on 21 June 2026, a season-best for Andrea Kiewel.
- 'Fernsehgarten' achieved a 20.8% market share overall and 11.1% market share among 14–49-year-olds.
- 'Waldis Welt' (14:00) attracted ~1.3 million viewers (14.2% overall share) and 'Duell der Gartenprofis' ~1.36 million viewers (14.8% overall); both delivered ~9.6–9.8% in 14–49.
- Das Erste's 'Immer wieder sonntags' averaged 1.22 million viewers (17.6% share); Sat.1's 'Frühstücksfernsehen am Sonntag' averaged 0.27 million viewers (4.3% share; 5.5% in 14–59).
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ZDF's Fernsehgarten Quiz Draws Strong Audience
ZDF replaced a live Fernsehgarten edition with a 40th‑anniversary quiz, averaging 1.45 million viewers and a 18.0% market share in the total audience on the broadcast day. The programme performed more weakly among 14–49s (6.7%), its lowest in about three months. Following the quiz, the styling show That's my Style fell to 660,000 viewers and just 2.1% of 14–49s (7.4% overall). ARD's Immer wieder sonntags (hosted by Stefan Mross) drew 1.28 million viewers and a season‑high 19.5% market share overall, with 8.0% in 14–49s. Morning show performance included Sat.1's Frühstücksfernsehen am Sonntag (380,000 average; 10.2% in 14–49s). Source for data: AGF (AGF SCOPE 1.15).
Mross Strong Start; ZDF 'Fernsehgarten' Tops Ratings
DWDL reports that Stefan Mross's live show "Immer wieder sonntags" began its final season with strong linear-TV ratings on May 31, 2026. The program averaged 1.17 million viewers and a 17.1% market share across all viewers, and 7.5% among younger viewers. Andrea Kiewel's ZDF-Fernsehgarten outperformed it with 1.76 million viewers and a 21.0% market share (11.7% among 14–49), marking the season's highest numbers so far. ZDF's daytime documentary/soap lineup also drew over one million viewers for titles like "Waldis Welt" (1.13m) and "Duell der Gartenprofis" (1.14m) but produced lower 14–49 shares. Post-Mross programming on Das Erste saw a steep drop to roughly 440,000 viewers and around 1.1% in the 14–49 demo. Data source: AGF SCOPE / AGF Videoforschung.
ZDF Fernsehgarten hits young audience record
The final episode of the regular season of 'ZDF-Fernsehgarten' achieved a market share of 13.5% among viewers aged 14-49, the highest for the format since at least 2010. The season average also reached a high not seen since 2013, with 9.5% in this age group. Overall, the show averaged 1.56 million viewers (18.5% market share), the best since 2011. Although absolute viewership is lower than in 2013 due to general TV decline, the show's market shares are improving as it performs better than the overall market. The following programs, 'Duell der Hochzeitsprofis' and 'Duell der Gartenprofis', also saw strong ratings.
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