Observed Signal · Sep 28, 2026 · Earnings Report · Source: DWDL · Impact: 1/5 · Sentiment: Positive
ZDF Fernsehgarten hits young audience record
The final episode of the regular season of 'ZDF-Fernsehgarten' achieved a market share of 13.5% among viewers aged 14-49, the highest for the format since at least 2010. The season average also reached a high not seen since 2013, with 9.5% in this age group. Overall, the show averaged 1.56 million viewers (18.5% market share), the best since 2011. Although absolute viewership is lower than in 2013 due to general TV decline, the show's market shares are improving as it performs better than the overall market. The following programs, 'Duell der Hochzeitsprofis' and 'Duell der Gartenprofis', also saw strong ratings.
The article focuses on TV ratings for a specific entertainment program; while positive for ZDF, it is not relevant to the AdTech/MarTech/AI industry.
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Key Takeaways & Evidence Grounding
- Finale Ausgabe erreichte 13,5 % Marktanteil bei 14-49-Jährigen, höchster Wert seit 2010.
- Staffelschnitt bei 14-49: 9,5 %, höchster seit 2013.
- Gesamtpublikum: 1,56 Mio. Zuschauer im Schnitt (18,5 % MA), bester Wert seit 2011.
- Sendung geht nächste Woche auf Tour in Bremerhaven.
- Quelle: AGF Videoforschung; AGF SCOPE 1.15
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ZDF 'Fernsehgarten' Reaches Season High for Andrea Kiewel
ZDF's live Sunday show 'Fernsehgarten' drew 1.82 million viewers on 21 June 2026, a season-best for host Andrea Kiewel, delivering a 20.8% market share overall and 11.1% in the 14–49 demographic. Follow-up ZDF afternoon shows also performed well: 'Waldis Welt' had about 1.3 million viewers and 'Duell der Gartenprofis' 1.36 million, both delivering double-digit overall market shares. Competing morning programming on Das Erste and Sat.1 showed mixed results: 'Immer wieder sonntags' averaged 1.22 million (17.6% share) while Sat.1’s 'Frühstücksfernsehen am Sonntag' averaged 0.27 million (4.3% share). Data source cited is AGF (AGF SCOPE/AGF Videoforschung).
Ratings Records for Immer wieder sonntags and Fernsehgarten
German Sunday TV shows posted strong audience figures on 12 July 2026. ARD’s Immer wieder sonntags set a new young-audience peak with 150,000 viewers (14–49) for a 13.5% share and averaged 1.19 million viewers overall (18.7% share). ZDF’s Fernsehgarten drew 1.52 million viewers (19.2% share) and repeated a young-audience best of 13.4% market share. Other results: the docusoap That's my Style fell to 780,000 viewers (9.2%), Duell der Gartenprofis had 1.06 million (11.9%), and the Tour de France stage on Das Erste reached 1.28 million (13.6%) with 19.1% among 14–49. Data source: AGF (AGF SCOPE).
ZDF's Fernsehgarten Quiz Draws Strong Audience
ZDF replaced a live Fernsehgarten edition with a 40th‑anniversary quiz, averaging 1.45 million viewers and a 18.0% market share in the total audience on the broadcast day. The programme performed more weakly among 14–49s (6.7%), its lowest in about three months. Following the quiz, the styling show That's my Style fell to 660,000 viewers and just 2.1% of 14–49s (7.4% overall). ARD's Immer wieder sonntags (hosted by Stefan Mross) drew 1.28 million viewers and a season‑high 19.5% market share overall, with 8.0% in 14–49s. Morning show performance included Sat.1's Frühstücksfernsehen am Sonntag (380,000 average; 10.2% in 14–49s). Source for data: AGF (AGF SCOPE 1.15).
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