Observed Signal · May 19, 2026 · Regulation · Source: t3n · Impact: 3/5 · Sentiment: Negative
Why Banned Products Still Sell on Marketplaces
A vzbv (German consumer association) analysis finds that dangerous or legally prohibited products continue to be sold on major online marketplaces despite EU warnings. Using the DSA transparency database, vzbv reports that in November 2025 the five most-visited marketplaces in Germany removed nearly 70 million listings EU‑wide, including about 30 million items classified as unsafe or banned. The study found only 759 listings explicitly referenced Safety Gate warnings; on average warnings predated listings by 338 days. Examples include a lead-contaminated stuffed toy and a razor offered for over four years despite a Safety Gate alert for electric shock risk. vzbv’s Ramona Pop urged stronger pre-publication checks and more frequent reviews; Amazon responded that it complies with the DSA.
The report exposes large enforcement gaps in DSA-mandated marketplace controls, with implications for marketplace trust, consumer safety, and retail platform governance — potentially prompting regulatory or operational changes affecting e-commerce and retail media ecosystems.
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Key Takeaways & Evidence Grounding
- VZBV analysis (based on the DSA transparency database) found the five most-visited marketplaces in Germany deleted almost 70 million listings EU-wide in November 2025.
- About 30 million of those deleted listings were classified as unsafe or prohibited under EU rules.
- Platforms explicitly referenced EU Safety Gate warnings in only 759 cases out of roughly 30 million unsafe/prohibited product listings.
- The average time a Safety Gate warning had been published before a product was offered online was 338 days; one razor was offered for over four years despite a Safety Gate warning about electric shock risks.
- Marketplaces named in the article include Amazon, Ebay, Temu, Otto and AliExpress; the consumer watchdog vzbv called on the European Commission to tighten legal requirements.
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Unsafe Products Persist on Marketplaces Despite EU Ban
A consumer-protection analysis by the Verbraucherzentrale Bundesverband (vzbv) finds that dangerous and legally banned products continue to be offered on major online marketplaces despite EU prohibitions. Using the DSA transparency database, the vzbv reports that in November 2025 the five most-visited marketplaces in Germany removed nearly 70 million listings EU-wide, including about 30 million items classified as unsafe or prohibited. Platforms referenced the EU Safety Gate warning system in only 759 cases. The study found average delays of 338 days between an official warning and continued online availability; examples include a lead-contaminated stuffed toy offered despite a nearly three-year-old warning and a razor sold for over four years after a Safety Gate alert. vzbv board member Ramona Pop urged the European Commission to tighten legal requirements and require pre-publication checks against official warnings.
German Retail and Consumer Groups Push for Stricter Import Rules
The German Retail Federation (HDE), the Markenverband, and the Federation of German Consumer Organisations (vzbv) have jointly called for stricter EU regulations on goods imported from non-EU countries. Citing 5.9 billion low-value e-commerce shipments reaching the EU in 2025, they argue that current controls are insufficient. The organizations propose mandatory registration of EU representatives for non-EU manufacturers and sellers, and require online platforms to verify such registration before listing products. They also demand that platforms be held liable if they fail to ensure compliance. The initiative aims to influence the German government's position on the upcoming European Product Act, seeking to level the playing field for EU companies and enhance consumer protection.
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