Observed Signal · Mar 8, 2024 · Survey · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
What Women Want in the Workplace
An OnlineMarketing.de report on a FORSA survey commissioned by XING analyzes what women seek in the modern workplace across Germany, Austria, and the German-speaking parts of Switzerland. Conducted in January 2024 with about 3,200 full-time workers, the study finds flexibility and mental well-being are top priorities for women, including a strong demand for flexible hours (66% vs. 56% of men) and Home Office (47% of women, 39% of men). About 37% of women are considering a job change (versus 36% of men). Pay concerns persist: 48% of women feel underpaid compared with 39% of men, while 6% of women seek annual pay raises vs. 11% of men. The unadjusted gender pay gap stood at 18% in 2023, with women performing roughly nine more hours of unpaid care weekly, driving a 43.8% gender care gap. Perspectives from industry leaders underscore leadership diversity and supportive work policies.
Highlights ongoing gender pay gap and women's workplace expectations; relevant to HR, hiring, and employer branding in AdTech/MarTech.
Track InfoSum Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- FORSA survey (commissioned by XING), January 2024, online survey of ~3,200 full-time workers in Germany, Austria and German-speaking Switzerland.
- 66% of women vs 56% of men want flexible working time models.
- 37% of women are considering a job change vs 36% of men.
- 48% of women feel their pay is not adequately paid vs 39% of men; 6% of women seek annual pay raises vs 11% of men.
- Unadjusted gender pay gap 18% in 2023; women perform ~9 additional hours of unpaid care weekly; gender care gap 43.8%.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GVTLabs launches AskGVT to make video content searchable
GVTLabs, founded by InfoSum's Nick Halstead, has emerged from stealth with AskGVT, an AI product that makes video content searchable. The tool allows users to query a creator's video feed and receive text-based answers along with relevant video clips. It differentiates itself by sourcing answers solely from the creator's own videos, preserving their voice and expertise. Creators can offer access to their AskPage via day, week, or monthly passes, control which videos are searchable, and use a Studio for content planning. Enterprise products include GVTLabs Studio, Roster, and Channels for media companies and rights holders to mine their archives for insights or campaign planning. The company has appointed Rhys McLachlan, formerly ITV's Director of Addressable Advertising, as Head of Media Partnerships.
Eyeota announces partnership with InfoSum
Eyeota announces partnership with InfoSum, a privacy-safe data collaboration platform, to unlock B2B and B2C audience solutions for advertisers.
Eyeota partners with InfoSum to unlock privacy-safe B2B and B2C audience solutions
InfoSum announces a partnership with Eyeota to deliver privacy-safe B2B and B2C audience solutions, as highlighted in the latest blog post.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.