Observed Signal · Jun 10, 2026 · Product Launch · Source: Digiday · Impact: 4/5 · Sentiment: Positive
Walmart Expands Walmart+ to Canada, Scales Retail Media
Walmart has launched Walmart+ in Canada — its first international rollout of the paid membership — and is scaling higher-margin businesses such as advertising, memberships and its third-party marketplace globally. The Canada offering mirrors many U.S. benefits (unlimited free same-day delivery on orders over $35, Express Delivery discounts, free shipping online with no minimum and an ad-supported Crave subscription). Seth Dallaire has been elevated to global chief growth officer overseeing Walmart+, Walmart Connect, Sam’s Club MAP, Walmart Data Ventures and the global marketplace; Deepak Maini leads Walmart+ and Manish Joneja now oversees global marketplaces and fulfillment services. Walmart is enabling cross-border fulfillment (sourcing inventory from Vietnam and China), building tariff/tax tracking systems for global shipping, and leaning on Walmart Connect — including inventory from its 2024 Vizio CTV acquisition — to boost retail media reach. Recent growth metrics cited include double-digit membership growth, stronger ad and e-commerce performance in the U.S., and global ad and e-commerce gains quarter over quarter.
Walmart’s international rollout of Walmart+ and global scaling of its advertising and marketplace businesses materially expand retail media inventory, cross-border commerce capabilities and CTV reach (via the Vizio asset). That affects advertisers, agencies, third‑party sellers and retail media competitors across North America and beyond.
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Key Takeaways & Evidence Grounding
- Walmart launched Walmart+ in Canada — the first time the membership has been available outside the U.S.
- Walmart+ Canada includes unlimited free same-day delivery on orders over $35, discounts on Express Delivery, free online shipping with no minimum, and an ad-supported Crave subscription.
- Seth Dallaire is Walmart's global chief growth officer overseeing Walmart+, Walmart Connect, Sam’s Club MAP, Walmart Data Ventures and the global third-party marketplace.
- Manish Joneja now oversees global marketplaces and fulfillment services; Walmart is offering cross-border fulfillment and sourcing inventory from Vietnam and China for sellers.
- Walmart cited recent growth: in the U.S. advertising rose 36% YoY and e-commerce sales grew 26%; last quarter global e-commerce (including marketplace) grew 26% and global advertising grew 37%.
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Recent verified developments and strategic activity across this market segment.
Walmart Expands Walmart+ and Retail Media Globally
Walmart is taking a more international approach to its higher-margin businesses by launching Walmart+ in Canada — the membership’s first availability outside the U.S. — and promoting U.S. executives to global roles overseeing memberships, retail media and marketplaces. Walmart+ Canada offers benefits including unlimited same-day delivery on orders over $35, free shipping with no minimum, discounted Express Delivery and an ad-supported Crave subscription. Walmart is rolling out cross-border fulfillment for third-party sellers and building systems to track tariffs and taxes. The company reported strong recent growth in advertising and e-commerce and is pushing Walmart Connect into more channels (notably CTV after acquiring Vizio in 2024).
Walmart+ Launches in Canada with Crave Bundle
Walmart Canada launched its Walmart+ membership across the country in early June 2026, marking the service’s first expansion outside the U.S. The program is priced at $8.97/month or $89/year plus taxes and combines unlimited same-day delivery on eligible orders over $35, free shipping on eligible Walmart.ca orders, and a bundled Crave Standard with Ads subscription at no extra cost. Crave access requires creating or signing into a Bell Media account and includes HBO, Max Originals, recent films, Crave Originals, and programming from Canadian networks including CTV and Noovo. Additional incentives include up to six months free annually when paying with the Walmart Rewards Mastercard and a free trial for new users. The launch replaces and expands Walmart Canada’s prior Delivery Pass service.
Monster Jam Primetime Series Debuts Oct 1 on FAST Platforms
Monster Jam announced that its weekly streaming series, Monster Jam Primetime, will debut on October 1, 2026, at 8 p.m. ET on the Monster Jam Channel. Two new episodes will premiere every Thursday across nine free ad-supported streaming television (FAST) platforms, including Amazon Prime Video, The Roku Channel, VIZIO WatchFree+, Pluto TV, LG Channels, Plex, Local Now, Rakuten TV, and Xumo Play. Episodes will also be available on the Monster Jam YouTube channel. The series features highlights from the 2026 season, including Racing, Skills competitions, and Freestyle, with analysis and behind-the-scenes content.
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