Observed Signal · Jul 10, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Walmart+ Launches in Canada with Crave Bundle
Walmart Canada launched its Walmart+ membership across the country in early June 2026, marking the service’s first expansion outside the U.S. The program is priced at $8.97/month or $89/year plus taxes and combines unlimited same-day delivery on eligible orders over $35, free shipping on eligible Walmart.ca orders, and a bundled Crave Standard with Ads subscription at no extra cost. Crave access requires creating or signing into a Bell Media account and includes HBO, Max Originals, recent films, Crave Originals, and programming from Canadian networks including CTV and Noovo. Additional incentives include up to six months free annually when paying with the Walmart Rewards Mastercard and a free trial for new users. The launch replaces and expands Walmart Canada’s prior Delivery Pass service.
A major retailer (Walmart Canada) expanding its membership service internationally and bundling a streaming subscription shifts competitive dynamics in retail subscriptions and streaming bundles in Canada, but it is not a global industry-shaping platform or policy change.
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Key Takeaways & Evidence Grounding
- Walmart Canada launched Walmart+ nationwide in early June 2026 (first expansion outside the U.S.).
- Walmart+ Canada is priced at $8.97 per month or $89 annually plus taxes.
- Walmart+ members receive unlimited same-day delivery on eligible standard orders over $35 and free shipping on eligible Walmart.ca orders with no minimum; exclusions apply for freight, oversized items, and third-party marketplace products.
- Walmart+ in Canada includes a full Crave Standard with Ads subscription at no additional cost (standalone Crave Standard with Ads normally costs $11.99/month).
- Crave activation requires creating or signing into a Bell Media account; annual plan payments with the Walmart Rewards Mastercard can qualify for up to six months free each year.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Walmart Expands Walmart+ and Retail Media Globally
Walmart is taking a more international approach to its higher-margin businesses by launching Walmart+ in Canada — the membership’s first availability outside the U.S. — and promoting U.S. executives to global roles overseeing memberships, retail media and marketplaces. Walmart+ Canada offers benefits including unlimited same-day delivery on orders over $35, free shipping with no minimum, discounted Express Delivery and an ad-supported Crave subscription. Walmart is rolling out cross-border fulfillment for third-party sellers and building systems to track tariffs and taxes. The company reported strong recent growth in advertising and e-commerce and is pushing Walmart Connect into more channels (notably CTV after acquiring Vizio in 2024).
Walmart Expands Walmart+ to Canada, Scales Retail Media
Walmart has launched Walmart+ in Canada — its first international rollout of the paid membership — and is scaling higher-margin businesses such as advertising, memberships and its third-party marketplace globally. The Canada offering mirrors many U.S. benefits (unlimited free same-day delivery on orders over $35, Express Delivery discounts, free shipping online with no minimum and an ad-supported Crave subscription). Seth Dallaire has been elevated to global chief growth officer overseeing Walmart+, Walmart Connect, Sam’s Club MAP, Walmart Data Ventures and the global marketplace; Deepak Maini leads Walmart+ and Manish Joneja now oversees global marketplaces and fulfillment services. Walmart is enabling cross-border fulfillment (sourcing inventory from Vietnam and China), building tariff/tax tracking systems for global shipping, and leaning on Walmart Connect — including inventory from its 2024 Vizio CTV acquisition — to boost retail media reach. Recent growth metrics cited include double-digit membership growth, stronger ad and e-commerce performance in the U.S., and global ad and e-commerce gains quarter over quarter.
Crave Streaming App Profile
Crave is a Canadian premium streaming app operated by Bell Media, headquartered in Toronto and founded in 2014. The service aggregates premium content including HBO and Showtime programming alongside Canadian original productions. Crave operates as a subscription-based international premium streaming offering and is listed on the State of Streaming directory with a link to its website (crave.ca). The directory entry includes related coverage links and site navigation but does not present new product launches, monetization changes, or dated corporate announcements.
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