Observed Signal · Oct 20, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Walmart+ and Sam's Club Plus Now Bundled for $10/Month
Walmart has introduced a combined membership merging Walmart+ and Sam's Club Plus for $120 per year, available starting October 20, 2026. This bundle saves customers nearly $100 compared to buying the memberships separately, offering benefits such as free delivery, members-only pricing, 2% Sam's Cash, fuel discounts of 10 cents per gallon at over 17,000 stations, and a choice between Peacock and Paramount+ streaming. Existing members can switch or link accounts, with Walmart+ annual members able to upgrade for an additional $22 and Sam's Club Plus members activating Walmart+ at no extra cost. Walmart expects no material impact on its financial guidance. The move intensifies competition with Amazon Prime and Costco, leveraging Walmart's vast physical footprint to attract cost-conscious consumers seeking consolidated retail and streaming benefits.
This news is relevant to retail media because the bundled membership may enhance Walmart's customer data and engagement, potentially impacting advertising and retail media strategies.
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Key Takeaways & Evidence Grounding
- Walmart bundles Walmart+ and Sam's Club Plus for $120 per year, saving nearly $100 versus separate memberships, available starting October 20, 2026.
- Benefits include gas savings of 10 cents per gallon at over 17,000 stations, free delivery, 2% Sam's Cash, members-only pricing, and a choice of Peacock or Paramount+ streaming.
- Existing Walmart+ annual members can upgrade for $22 more per year; Sam's Club members can upgrade for $60, while Sam's Club Plus members get Walmart+ free.
- The bundle challenges Amazon Prime's $139 annual fee, leveraging Walmart's 4,600+ stores and over 600 Sam's Clubs.
- Walmart generated approximately $713 billion in revenue in fiscal year 2026.
Connected Companies & Entities
6 Entities mapped“WalMart is the company offering the bundled membership.”
“Sam's Club is part of the bundled membership offer.”
“This deal from Walmart comes at a time when consumers are battered by rising prices and increasingly worried about jobs — and serves as the ...”
“This Walmart+ perk has long been viewed as a challenge to Sam's Club rival Costco.”
“Members can choose between streaming services Peacock and Paramount+.”
“Members can choose between streaming services Peacock and Paramount+.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Walmart+ Offers Year of Peacock or Paramount+ for $49
Walmart is running a limited-time promotion that lets new Walmart+ members purchase a one-year membership for $49 (half the regular $98 annual price). The discounted membership includes a complimentary year of either Peacock or Paramount+ in their ad-supported tiers at no additional cost. Walmart+ benefits highlighted include free grocery and general merchandise delivery from participating stores, free shipping with no-or-low minimums, fuel discounts up to $0.10 per gallon at participating stations, and early access to sales. The offer is available to new subscribers via Walmart’s website and mobile app and is positioned as a combined retail and streaming value bundle for cost-conscious consumers.
Walmart Adds Peacock to Walmart+ Bundle
Walmart is expanding its Walmart+ subscription by adding Comcast’s Peacock Premium as an included streaming option alongside Paramount’s Paramount+ Essentials. Starting September 15, 2026, Walmart+ members (the annual price remains $98) can choose either Peacock Premium or Paramount+ Essentials at no additional cost; the offering also allows members to switch between the two services though the allowed switching frequency was not confirmed. The move builds on a Paramount partnership that began three years earlier and is positioned as a direct competitive play against Amazon Prime by increasing Walmart+ streaming benefits while keeping the same price. Paramount and NBCUniversal executives described the arrangement as a success and a way to reach Walmart’s large subscriber base.
Walmart+ Adds Peacock Premium Plus Upgrade
Walmart+ members who choose Peacock as their included streaming benefit can now pay an additional monthly fee to upgrade to Peacock Premium Plus. The upgrade (available via the Walmart+ account hub) costs an extra $6 per month and adds features including limited-ad live sports (FIFA World Cup 2026, NFL Sunday Night Football, NBA, MLB, Premier League), access to Peacock Originals and library titles, a live feed of the local NBC station, and the ability to download content for offline viewing. The news was reported by Cord Cutters News (author: Jess Barnes) on June 23, 2026.
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