Observed Signal · May 28, 2026 · Hiring · Source: Digiday · Impact: 2/5 · Sentiment: Positive
Vox Media CRO Geoff Schiller named Screenvision CEO
Geoff Schiller, previously chief revenue officer at Vox Media, will become CEO of cinema ad network Screenvision, starting June 8, 2026. Schiller leaves the digital publishing sector after 25 years to lead Screenvision, where he plans to strengthen the company’s cinema-advertising position, deepen client relationships and leverage first-party audience data. Screenvision operates roughly 14,000 screens across about 2,300 U.S. theaters and has more than 150 employees. Schiller succeeds interim CEO Jeff Howe (in place since January 2026) after former CEO John Partilla stepped down. Industry consultants cited Schiller’s digital-media sales experience and advertiser/agency relationships as a strategic fit for Screenvision’s addressable video and data-driven opportunities.
A senior digital-media revenue executive moving to lead a cinema ad network signals potential acceleration of data-driven and addressable strategies in cinema advertising, but it is a company-level leadership change rather than platform-wide policy or product shift.
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Key Takeaways & Evidence Grounding
- Geoff Schiller appointed CEO of Screenvision and will start on 2026-06-08.
- Schiller was chief revenue officer (CRO) at Vox Media, a role he took on in July 2023; his move ends 25 years in digital publishing.
- Schiller succeeds Jeff Howe, who served as Screenvision interim CEO since January 2026 after John Partilla stepped down.
- Screenvision operates on approximately 14,000 screens across ~2,300 U.S. theaters and represents nearly half of cinema impressions (per Schiller).
- Screenvision has over 150 employees.
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