Screenvision Media
US cinema advertising sales house with cross-channel audience extension.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Screenvision Direct, Inc.
- Entity type
- COMPANY
- Founded
- 1990
- Headquarters
- United States
- Company size
- 201–500
- Market role
- Media Sales House
- Official website
- screenvisionmedia.com
What Screenvision Media does
The company operates as a media sales house centred on cinema inventory. It aggregates advertising access to theatre audiences, packages that inventory into national and local campaigns, and sells it to brands and agencies seeking high-attention video environments. It creates value by combining cinema reach with demographic targeting, cross-channel extensions into CTV, mobile and DOOH, and proprietary measurement and audience tools that support planning, attribution and upsell.
Category differentiation
This is a cinema advertising sales and media monetisation company, not a cinema chain, streaming service, or ad-serving software vendor. It competes more directly with other cinema media sales networks than with general digital ad exchanges or DSPs.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Screenvision Media is a US cinema advertising sales company that sells access to moviegoing audiences for national, regional and local advertisers. Its core business is monetising theatre pre-show and in-theatre inventory across a large cinema network, while also packaging related branded content, sponsorship and premium placement products for agencies and brand marketers. Beyond core cinema sales, the company has expanded its commercial offering into connected TV, mobile retargeting, digital out-of-home and audience data and measurement. It makes money primarily by selling advertising inventory and campaign packages, with additional revenue from premium placements, branded integrations and data-led targeting and analytics products used by advertisers and media agencies.
Company news briefing
Briefing updated:
Screenvision Media has appointed Rachel Baumgarten as Chief Strategy Officer to lead market-facing strategy, innovation, and client experience across its 14,000-screen network. The company continues to expand its ecosystem through distribution deals with creator-driven brands like What's Trending, alongside immersive cinema pre-show advertising partnerships that leverage sports fandom and community-driven environments.
Business model & monetisation
Revenue is generated primarily through advertising inventory sales across cinema screens and related in-theatre placements, typically sold as campaign packages for national, regional and local advertisers. The company also monetises premium placement upsells, branded content and sponsorship integrations, and cross-channel bundles spanning cinema, CTV, mobile and DOOH. A further layer of monetisation comes from proprietary audience targeting, retargeting and measurement capabilities, which help justify higher-value media packages rather than functioning as a standalone foundational software business.
- Cinema national and local advertising sales
- Inventory sales priced on campaign reach and placement value
- Premium pre-show placements and marquee positions
- Higher-priced premium inventory upsell
- Branded content and sponsorship integrations
- Custom campaign fees
- CTV, mobile and DOOH extension campaigns
- Bundled media sales and cross-channel packages
- Audience targeting, retargeting and measurement
- Value-added data and analytics attached to media spend
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Screenvision Media Appoints Rachel Baumgarten as Chief Strategy Officer
Recorded impact score: 2/5
Industry Veteran to Lead Market-Facing Strategy, Storytelling, Innovation, and Client Experience as Company Accelerates Growth...
Sports and Cinema Create Unique Ad Opportunities
Cinema · Recorded impact score: 2/5
At an ADWEEK House Sports Summit panel co-hosted with Screenvision Media, industry leaders discussed how sports fandom and moviegoing create emotionally charged, community-driven environments that benefit brands. Panelists highlighted cinema pre-shows and in-person activations as opportunities for immersive and interactive advertising (QR codes, trivia, shopability), and gave examples such as Screenvision’s 20-minute pre-show programming across 14,000 screens and Diageo’s tailored World Cup activations as FIFA’s first-ever spirits partner. Brands and media owners emphasized making advertising additive to the fan experience through location-specific campaigns, experiential sampling, and watch parties tied to cultural moments.
- ADWEEK hosted an ADWEEK House Sports Summit panel co-hosted with Screenvision Media.
- Screenvision Media runs 20-minute pre-show shows that include regional and national advertising across 14,000 screens.
Explore company relationships
Questions about Screenvision Media
What is Screenvision Media?
It is a US media sales company that sells cinema advertising and related cross-channel campaign extensions to brands and agencies.
Who uses Screenvision Media?
National advertisers, local and regional brands, media agencies, planners and analytics teams use it to reach moviegoing audiences and measure campaign impact.
How does Screenvision Media make money?
It earns revenue mainly from selling cinema advertising inventory, premium placements, branded integrations and cross-channel packages supported by audience and measurement tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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