COMPANY

Screenvision Media

Screenvision Media is a uS cinema advertising sales house with cross-channel audience extension.

Analyst Perspective

Screenvision Media is a US cinema advertising sales company that sells access to moviegoing audiences for national, regional and local advertisers. Its core business is monetising theatre pre-show and in-theatre inventory across a large cinema network, while also packaging related branded content, sponsorship and premium placement products for agencies and brand marketers. Beyond core cinema sales, the company has expanded its commercial offering into connected TV, mobile retargeting, digital out-of-home and audience data and measurement. It makes money primarily by selling advertising inventory and campaign packages, with additional revenue from premium placements, branded integrations and data-led targeting and analytics products used by advertisers and media agencies.

Analyst Signal Briefing

Updated: 29 Jun 2026

Screenvision Media has appointed Geoff Schiller, formerly Chief Revenue Officer at Vox Media, as its new Chief Executive Officer, effective 8 June 2026. Schiller succeeds interim CEO Jeff Howe with a strategic focus on strengthening the company’s cinema-advertising position and leveraging first-party audience data. Additionally, the company continues its participation in TikTok’s "out-of-phone" programme, serving as a key partner to translate vertical social media creatives for cinema screens and other digital out-of-home formats.

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Category Differentiation

This is a cinema advertising sales and media monetisation company, not a cinema chain, streaming service, or ad-serving software vendor. It competes more directly with other cinema media sales networks than with general digital ad exchanges or DSPs.

Screenvision Media: About

The company operates as a media sales house centred on cinema inventory. It aggregates advertising access to theatre audiences, packages that inventory into national and local campaigns, and sells it to brands and agencies seeking high-attention video environments. It creates value by combining cinema reach with demographic targeting, cross-channel extensions into CTV, mobile and DOOH, and proprietary measurement and audience tools that support planning, attribution and upsell.

How Screenvision Media Works & Monetises

Business model analysis and core revenue streams

Revenue is generated primarily through advertising inventory sales across cinema screens and related in-theatre placements, typically sold as campaign packages for national, regional and local advertisers. The company also monetises premium placement upsells, branded content and sponsorship integrations, and cross-channel bundles spanning cinema, CTV, mobile and DOOH. A further layer of monetisation comes from proprietary audience targeting, retargeting and measurement capabilities, which help justify higher-value media packages rather than functioning as a standalone foundational software business.

Revenue Channels

Cinema national and local advertising salesInventory sales priced on campaign reach and placement value
Premium pre-show placements and marquee positionsHigher-priced premium inventory upsell
Branded content and sponsorship integrationsCustom campaign fees
CTV, mobile and DOOH extension campaignsBundled media sales and cross-channel packages
Audience targeting, retargeting and measurementValue-added data and analytics attached to media spend

Recent Signals (Screenvision Media)

State of StreamingJun 2, 2026

Ampersand, Fandango, Kochava launch closed-loop attribution

Ampersand, Fandango and Kochava announced a closed-loop attribution partnership on June 2, 2026 that links Ampersand’s addressable household footprint, Fandango’s box-office and moviegoer reach, and Kochava’s deterministic attribution engine. The collaboration promises verified, deterministic TV-to-ticket attribution that shows whether an ad-exposed household purchased a ticket, enabling studios and advertisers to measure true box office outcomes from TV campaigns. The article places the launch in a flurry of theatrical and measurement moves (Screenvision leadership change, Comscore’s movie-data sale and rebrand, Lionsgate joining Movies Anywhere, MoviePass/Independent Cinema Alliance partnership) and argues the capability could quantify theatrical value as a top-of-funnel driver for downstream streaming behaviors (subscription starts, searches, watchlist adds).

Read original source
Screenvision MediaMay 28, 2026

Screenvision Appoints Geoff Schiller as Chief Executive Officer

Experienced Media Executive Brings Track Record of Driving Long-Term Growth at Leading Media Brands NEW...

Read original source
Screenvision MediaMay 28, 2026

Screenvision Appoints Geoff Schiller as Chief Executive Officer

Experienced Media Executive Brings Track Record of Driving Long-Term Growth at Leading Media Brands NEW...

Read original source

Screenvision Media: Frequently Asked Questions

What is Screenvision Media?

It is a US media sales company that sells cinema advertising and related cross-channel campaign extensions to brands and agencies.

Who uses Screenvision Media?

National advertisers, local and regional brands, media agencies, planners and analytics teams use it to reach moviegoing audiences and measure campaign impact.

How does Screenvision Media make money?

It earns revenue mainly from selling cinema advertising inventory, premium placements, branded integrations and cross-channel packages supported by audience and measurement tools.

Company Facts

Founded
1990
Headquarters
United States
Core Segment
Media Sales House
Company Size
201–500