Weischer

The business model centres on aggregating and commercialising cinema and cinema-adjacent media inventory, while providing supporting technology and services to both advertisers and cinema operators. On the demand side, the company sells on-screen cinema advertising, digital out-of-home screens and premium online placements to brands and media agencies, including programmatic-style guaranteed deals and classic campaign bookings. It enhances this with measurement, geo-targeting and research to support planning and reporting.

On the supply and infrastructure side, it offers playout systems for cinema pre-shows, tools for creating and scheduling pre-programmes, DCP mastering and upload services, and managed cinema websites with ticketing integration. These create stickiness with cinema operators and secure exclusive access to inventory. The firm captures value through a combination of media margins/commissions and direct fees for hardware, software, production and research services.

Weischer is a privately owned German media group specialising in cinema advertising and related digital out-of-home and online inventory across the German-speaking DACH region. It acts as a cinema advertising marketer and media sales house, aggregating on-screen, foyer and online placements, and provides supporting technology for cinema pre-show playout, digital cinema package (DCP) mastering, and cinema website operations.

The company generates revenue by selling cinema, DOOH and online media inventory to brands and media agencies, operating programmatic-style guaranteed deals for cinema, and charging for creative production, DCP mastering, playout systems, and research and data services. Its customers are advertisers, media agencies, programmatic buyers and cinema operators who use its platforms and services to plan, execute and measure campaigns and to manage cinema pre-show and web infrastructure.