Prohaska Consulting
Boutique consultancy for adtech, media, measurement, and publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Prohaska Consulting
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 450 Lexington Ave, 4th Fl, New York, NY 10017
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- prohaskaconsulting.com
What Prohaska Consulting does
Prohaska Consulting operates a specialist professional services model focused on the digital advertising and media value chain. It creates value by combining sector knowledge, partner evaluation, commercial strategy, technical implementation, and transaction advisory into senior-led engagements. Rather than selling a standalone software product, it monetises expertise and execution across discrete workstreams such as yield optimisation, identity strategy, measurement design, BI setup, go-to-market planning, and M&A due diligence.
Category differentiation
This is a specialist consulting firm, not a software vendor or standalone adtech platform. It should be distinguished from large full-service consultancies by its narrow focus on media, adtech, publisher monetisation, and related transaction advisory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Prohaska Consulting is a US-based boutique consultancy serving the digital marketing, media, publisher, and adtech ecosystem. The firm provides advisory and managed services across attribution and measurement, identity and privacy strategy, publisher monetisation, ad operations and technical implementation, go-to-market support, training, and M&A advisory. Its customers include publishers, broadcasters, brands, agencies, adtech vendors, data providers, investors, and corporate development teams. The company makes money through professional services rather than software licensing. Its commercial model centres on project-based consulting, retained advisory relationships, managed execution work, and transaction support. The business is positioned as a specialist operator-led consultancy for clients that need practical help navigating adtech complexity, commercial growth, platform selection, and monetisation improvement.
Company news briefing
Briefing updated:
Prohaska Consulting has expanded its service portfolio to include a new recruitment services offering, diversifying its consultative capabilities within the AdTech sector. The firm recently formalised several leadership roles, including Sheila Buckley as Global Head of Magnify and Michael Ouellette as SVP, Marketer, Buy-Side Tech Strategy. These developments reinforce Prohaska’s established mergers and acquisitions advisory practice, which has provided guidance on transactions exceeding $6 billion for prominent private equity firms and industry investors.
Business model & monetisation
The firm uses a services-led monetisation model built on consulting fees. Revenue is primarily generated through fixed-scope strategic projects, advisory retainers, managed service engagements, technical implementation work, training programmes, business development support, and transaction advisory for M&A and diligence. A free introductory consultation functions as a lead-generation mechanism that feeds into paid engagements.
- Strategic consulting projects
- Service Fee
- Managed implementation and operational support
- Service Fee
- M&A and investor advisory
- Service Fee
- Training and workshops
- Service Fee
- Business development and go-to-market support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Demand Development, Sales Strategist(Senior) | Sales | Remote, USA | |
| Sales Strategy Consultant, Publisher Dev.(Senior) | Sales | Remote, UK & Europe | |
| Publisher Development, Sales Strategist(Senior) | Sales | Remote, USA |
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Questions about Prohaska Consulting
What is Prohaska Consulting?
Prohaska Consulting is a boutique consultancy focused on digital media, adtech, publisher monetisation, identity, measurement, and M&A advisory.
Who uses Prohaska Consulting?
Its clients include publishers, broadcasters, brands, agencies, adtech and data companies, investors, and corporate development teams.
How does Prohaska Consulting make money?
It earns revenue through paid consulting projects, advisory retainers, managed implementation work, training, business development support, and M&A-related services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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