Prohaska Consulting

Vox Media CRO Geoff Schiller named Screenvision CEO

Geoff Schiller, previously chief revenue officer at Vox Media, will become CEO of cinema ad network Screenvision, starting June 8, 2026. Schiller leaves the digital publishing sector after 25 years to lead Screenvision, where he plans to strengthen the company’s cinema-advertising position, deepen client relationships and leverage first-party audience data. Screenvision operates roughly 14,000 screens across about 2,300 U.S. theaters and has more than 150 employees. Schiller succeeds interim CEO Jeff Howe (in place since January 2026) after former CEO John Partilla stepped down. Industry consultants cited Schiller’s digital-media sales experience and advertiser/agency relationships as a strategic fit for Screenvision’s addressable video and data-driven opportunities.

News/Media Alliance Signs AI Licensing Deal with Bria

The News/Media Alliance (NMA) has signed a licensing agreement with AI startup Bria that lets NMA’s 2,200 publisher members opt in to license editorial content for retrieval-augmented generation (RAG) use by Bria’s enterprise clients. Publishers choose what to license, and Bria aggregates licensed content, attributes usage for specific AI outputs, and splits revenue 50/50 with publishers based on an attribution model. The deals are non-exclusive and use a templated agreement NMA members can adopt. NMA and Bria position the agreement as a way for smaller and mid-sized publishers to access recurring enterprise AI revenue streams (enterprise copilots, RAG pipelines, agent platforms) that are otherwise difficult to secure directly with large LLM providers.

Hybrid Identity Solutions Drive 2025 Consolidation

The article analyzes the shift in the identity landscape away from third‑party cookies toward privacy‑preserving, identity‑first solutions. Following Google's cookie U‑turn and the move to let Chrome users set their own cookie preferences, the industry has moved from viewing Google as the sole driver of identity to seeing it as part of broader privacy‑centric shifts. Regulation and concerns around Google's Privacy Sandbox persist, with CMA highlighting more than 60 issues and publisher adoption under 55%. Industry voices like Mathieu Roche of ID5 and Geoff Copps of Kinesso advocate a hybrid approach combining deterministic signals with probabilistic data, noting that cookies alone are insufficient for scalable identity in an open web. The market is expected to consolidate around a handful of ID solutions; the number of ID solutions rose from 74 in 2021 to 110 in 2024, underscoring concentration risks if control accrues to a few firms.