Observed Signal · Jul 1, 2026 · Interview · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Visoon: Crisis as Chance to Rethink Big‑Screen Video
Visoon co‑chief executives Franjo Martinovic and Kai Ladwig discussed the company's positioning and industry trends in an interview ahead of the Screen Force Festival. They describe Visoon as the video-sales house for Axel Springer and Paramount, now including streaming inventory such as Pluto in its portfolio. Both executives emphasise that the ‘big screen’ encompasses linear TV as well as Connected, Addressable and Programmatic TV, and identify measurement, comparability across delivery types and lack of industry standards as the main near‑term challenges. They express an optimistic view that the current crisis can drive innovation and that incremental reach across different big‑screen categories creates commercial opportunities for advertisers and smaller broadcasters/streamers represented by Visoon.
Industry interview highlights CTV/Big‑Screen inventory positioning and measurement challenges relevant to advertisers and media buyers, but contains no platform policy changes or major product/market moves that would shift the industry.
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Key Takeaways & Evidence Grounding
- Visoon is described as the video ad seller (Bewegtbildvermarkter) for Axel Springer and Paramount.
- Franjo Martinovic and Kai Ladwig are the two managing directors (Geschäftsführer) of Visoon.
- Visoon says it includes Pluto (a large FAST platform) and Paramount streaming inventory in its portfolio.
- Visoon will participate in the Screen Force Festival in Düsseldorf and frames the event as focusing on big‑screen/video advertising trends.
- The company identifies measurement comparability across Addressable TV, Connected TV, Programmatic TV and linear TV as a primary industry challenge.
Connected Companies & Entities
4 Entities mapped“Visoon is described in the article as the video ad seller of Axel Springer and Paramount and is represented by managing directors Franjo Mar...”
“The article states Visoon is the video ad seller of Axel Springer and Paramount....”
“The article states Visoon is the video ad seller of Axel Springer and Paramount and that Paramount streaming inventory is part of Visoon’s o...”
“Martinovic says: 'We have Pluto, one of the largest FAST platforms worldwide, in our portfolio,' indicating Pluto is part of Visoon's stream...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Visoon Duo at Screenforce; Welt, Rolling Stone Team Up
At the Screenforce Festival 2026, Visoon managing directors Kai Ladwig and Franjo Martinovic performed a Modern Talking parody to underline their message that media consumption is not 'black-and-white' and that TV, streaming, social and digital run in parallel. Frank Hoffmann presented the news channel Welt, saying the broadcaster has created 'save spaces' outside classic news and will spotlight luxury content from autumn, and announced a collaboration with Rolling Stone Deutschland called 'Musikergrillen'—a series inviting musicians to the Axel Springer roof. Paramount said it is consolidating Paramount+ and Pluto TV on a single technical platform, highlighted upcoming international and German content, and noted it will hold Champions League rights in Germany starting summer 2027.
Visoon Partners with D-Force to Boost Addressable TV Sales
Visoon Video Impact, the TV and big-screen sales arm linked to Axel Springer and Paramount, has entered a partnership with D-Force to expand the market reach of its programmatic addressable-TV inventory. The deal makes Visoon inventory from channels such as Welt and Comedy Central available via D-Force’s programmatic stack, enabling advertisers and media agencies to buy that inventory through the DSP Active Agent provided by Virtual Minds. Visoon executives framed the cooperation as enabling cross-seller programmatic purchasing and broader reach/efficiency in the addressable-TV universe; D-Force described the integration as creating a unique programmatic one-stop offering for addressable-TV advertising in Germany. The move adds news and entertainment environments to D-Force’s addressable-TV supply available to buyers.
Welt TV Launches 'Musician Grilling' — Visoon Highlights
At the Screenforce Festival Visoon, the sales joint venture of Axel Springer and Paramount, presented a cross-platform slate of programming it will market, combining linear TV, streaming and digital channels. Welt TV will launch a new late‑summer format called "Musikergrillen" produced in partnership with Rolling Stone Germany. Paramount’s streaming service line‑up (including several announced series and films) and Pluto TV’s new interview format "Yellow Couch" with Patrick Owomoyela were highlighted. Visoon positions the combined portfolio — which includes Welt TV, N24 Doku, Pluto TV, MTV, Comedy Central and Nickelodeon — as complementary across TV, streaming, social and digital channels. Visoon executives Franjo Martinovic and Kai Ladwig framed the offering as a platform‑agnostic video inventory for advertisers.
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