Observed Signal · Jan 25, 2017 · Acquisition · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Virtual minds acquires The ADEX
Freiburg-based media and technology group virtual minds AG has acquired Berlin-based adtech provider The ADEX, enhancing its Full-Tech-Stack for programmatic digital marketing. The ADEX brings data-management capabilities to virtual minds, complementing existing platforms such as Yieldlab (SSP), Active Agent (DSP), and ADITION (unified ad serving), along with mov.ad and batch (ad verification). The deal supports growth in Europe and will see virtual minds invest further in technology, expanding Berlin as a core location. The ADEX founder and CEO Dino Bongartz will continue to drive development and growth. Andreas Kleiser, a board member of virtual minds, framed the acquisition as delivering a best-in-breed European alternative to global adtech players for advertisers, agencies, and publishers, with a focus on transparency and quality across the stack.
Acquisition strengthens European adtech capabilities and expands the Stack for programmatic marketing; notable consolidation in the German AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Virtual minds AG acquires The ADEX, a Berlin-based data-management specialist.
- The ADEX is integrated into virtual minds' Full-Tech-Stack for programmatic marketing.
- Existing virtual minds platforms include Yieldlab (SSP), Active Agent (DSP), ADITION (Unified Ad Serving), mov.ad and batch.
- Dino Bongartz, founder and CEO of The ADEX, will continue to lead the company post-acquisition.
- Berlin is reinforced as a key growth location for virtual minds.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
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