AdEx
AdEx is a web3-focused DSP with blockchain settlement and adjacent crypto AI tools.
AdEx operates in the AdTech Vendor segment.
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Distinction
This is not a general ad exchange or the broader programmatic category sometimes abbreviated as AdX. It is an Estonian Web3-focused adtech company whose core product is a DSP, with additional crypto AI utility products.
- Founded
- 2017
- Headquarters
- Narva mnt 5, Central city district, Tallinn, Harju county 10117
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about AdEx
AdEx: About
AdEx creates value by giving Web3 advertisers self-serve access to programmatic media buying while differentiating through blockchain-based verification and payment settlement. The company monetises media demand flowing through its DSP by taking a percentage of campaign spend, and it reinforces ecosystem participation through ADX token incentives, token-based fee discounts, staking mechanics, and premium access features in adjacent consumer products.
Products & Services in Categories
Verified structural categorizations from the graph
AdEx: Market Position
AdEx is an Estonian company best known for operating a self-serve programmatic advertising platform for Web3 advertisers. Its core product functions as a demand-side platform that lets blockchain and crypto brands buy digital media inventory via real-time bidding, while using blockchain-based settlement and on-chain verification to support transparent delivery, payment automation, and fraud control. Revenue appears to come primarily from a take-rate on advertising spend, with lower fees when paid in the ADX token.
Beyond advertising, the company has expanded into crypto-facing AI and DeFi utility products including AURA, heyAura, and FARM AURA. These products target wallet users and token holders rather than enterprise media buyers, suggesting AdEx is no longer a pure-play adtech vendor. As a result, the business sits between B2B Web3 adtech infrastructure and consumer crypto software, with the DSP remaining the clearest commercial core.
AdEx: Frequently Asked Questions
What is AdEx?
AdEx is an Estonian Web3 adtech company operating a self-serve DSP with blockchain-based ad verification and settlement, alongside adjacent crypto AI products.
Who uses AdEx?
Its main users are Web3 advertisers, blockchain projects, and crypto marketing teams; some consumer crypto users also use its AURA and heyAura products.
How does AdEx make money?
It mainly earns a take-rate on advertising spend through its DSP, with additional monetisation tied to ADX token usage, staking, and premium product access.
Go deeper into the AdEx ecosystem
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