AdEx
Web3-focused DSP with blockchain settlement and adjacent crypto AI tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AdEx Network OÜ
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Narva mnt 5, Central city district, Tallinn, Harju county 10117
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- heyaura.com
What AdEx does
AdEx creates value by giving Web3 advertisers self-serve access to programmatic media buying while differentiating through blockchain-based verification and payment settlement. The company monetises media demand flowing through its DSP by taking a percentage of campaign spend, and it reinforces ecosystem participation through ADX token incentives, token-based fee discounts, staking mechanics, and premium access features in adjacent consumer products.
Category differentiation
This is not a general ad exchange or the broader programmatic category sometimes abbreviated as AdX. It is an Estonian Web3-focused adtech company whose core product is a DSP, with additional crypto AI utility products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdEx is an Estonian company best known for operating a self-serve programmatic advertising platform for Web3 advertisers. Its core product functions as a demand-side platform that lets blockchain and crypto brands buy digital media inventory via real-time bidding, while using blockchain-based settlement and on-chain verification to support transparent delivery, payment automation, and fraud control. Revenue comes primarily from a take-rate on advertising spend, with lower fees when paid in the ADX token. Beyond advertising, the company has expanded into crypto-facing AI and DeFi utility products including AURA, heyAura, and FARM AURA. These products target wallet users and token holders rather than enterprise media buyers, suggesting AdEx is no longer a pure-play adtech vendor. As a result, the business sits between B2B Web3 adtech infrastructure and consumer crypto software, with the DSP remaining the clearest commercial core.
Business model & monetisation
The main monetisation model is a percentage take-rate on advertising spend flowing through the DSP, with campaign minimums and lower effective fees when customers pay in ADX tokens. Additional monetisation and ecosystem capture come from token-linked mechanics such as fee discounts, staking and farming participation, and premium feature gating in the AURA and heyAura products. This creates a blended model of media take-rate plus token-enabled software access and ecosystem incentives.
- DSP campaign fees
- Percentage take-rate on advertising spend
- Token-based fee discounts and settlement
- Ecosystem-linked pricing and payment mechanics
- Premium AI assistant access
- Token-gated software features
- Staking and farming ecosystem activity
- Token utility and incentive participation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about AdEx
What is AdEx?
AdEx is an Estonian Web3 adtech company operating a self-serve DSP with blockchain-based ad verification and settlement, alongside adjacent crypto AI products.
Who uses AdEx?
Its main users are Web3 advertisers, blockchain projects, and crypto marketing teams; some consumer crypto users also use its AURA and heyAura products.
How does AdEx make money?
It mainly earns a take-rate on advertising spend through its DSP, with additional monetisation tied to ADX token usage, staking, and premium product access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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