AdEx

Attekmi Unveils AdEx Enterprise: Next-Gen Ad Exchange Solution

Attekmi announced the upcoming release of AdEx Enterprise, a new scalable ad exchange platform designed for partners needing advanced functionality. Building on the features of AdEx Basic and AdEx Plus, AdEx Enterprise is described as offering a 20k minimum QPS plan, all ad formats, and expanded integrations, with new capabilities and extended settings. Notable additions include expanded connection types with direct integrations, support for private marketplace deals, and a traffic analyser tool to monitor suspicious activity and optimize traffic. The offering also includes a white-label ad exchange solution with UI personalization and bespoke feature development, plus optional services such as custom ad tech development and ad ops outstaffing and training. Attekmi positions AdEx Enterprise as enabling growth across regions and media operations. CEO Roman Vrublivskyi emphasizes continuous product upgrades to meet partner needs and competitive pressures.

Video Drives Europe Digital Ad Growth, IAB AdEx Finds

European digital advertising grew 11.1% in 2023 to €96.6 billion, with inflation-adjusted growth of 3.8%. Video remained the top performer within display, rising 20.9% year-on-year to €21.8 billion and now making up 45.1% of total display. Social video ad spend climbed 26.7% to €11.6 billion, nearly matching non-video social ads at €11.7 billion. Outside social, video spend grew 15% to €10.2 billion, while audio advertising increased 23.1% to just under €1 billion. The UK led video investment at €7.99 billion, with Germany €2.34 billion, and video revenues topped €1 billion in six markets (UK, Germany, France, Italy, Turkey, Spain). Connected TV (CTV) growth was around 23.5% across Europe, with Spain reporting 98.5% growth and Italy 25.5% and the UK 20.9%.

IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size - ExchangeWire.com

IAB Europe today released its full 2021 AdEx Benchmark Report covering 28 European markets. The study shows digital advertising expenditure rose 30.5% in 2021 to €92bn (£79.36bn), the fastest growth since 2008, adding €21.5bn to the market. Seven markets grew above the average, and growth exceeded forecasts (IAB Europe had projected 28.6%). Average ad spend per person stood at €115, with Spain (€92) and Poland (€38) below the average. Video grew 46.2% to become 41% of all display spend, and in Ukraine, the UK, and Italy video now accounts for more than half of display spend in those markets. Digital audio grew 50.7% to €700m (3% of display spend). Programmatic advertising reached 57% of display spend, driven by private marketplaces and adoption in CEE. Townsend Feehan (CEO) and Dr. Daniel Knapp (Chief Economist) highlight SMB/e-commerce-friendly formats and the varied European ad spend landscape.