Observed Signal · Jul 9, 2026 · Product Launch · Source: Business Wire: Connected TV · Impact: 3/5 · Sentiment: Positive
Measurement & Analytics Platform Market: tvScientific Launches Certified Measurement Partner Program
tvScientific by Pinterest announced the launch of a Certified Measurement Partner Program on July 9, 2026 to recognize measurement providers that meet its standards for accuracy, transparency and performance across Performance TV campaigns. Launch partners INCRMNTAL, Measured, Singular and WorkMagic will power the initial rollout, enabling advertisers to access attribution, incrementality testing, media mix modeling, mobile measurement and causal solutions tied to Connected TV (CTV) exposure. The program is positioned to provide measurement interoperability with tvScientific’s proprietary deterministic ID technology and to integrate partner analytics into AI-powered optimization and outcome-based buying. Singular is named as the first MMP program partner. Pinterest’s predictive intent signals and tvScientific’s deterministic measurement are described as core capabilities behind the initiative.
Introduces a platform-backed measurement certification and interoperability for Performance TV/CTV, onboarding recognized measurement vendors; improves measurement clarity for advertisers but is not a market‑shifting regulatory or major-platform policy change.
Key Takeaways & Evidence Grounding
- tvScientific by Pinterest launched a Certified Measurement Partner Program on 2026-07-09.
- Launch partners for the program are INCRMNTAL, Measured, Singular, and WorkMagic.
- The program aims to validate measurement providers for accuracy, transparency, and performance across Performance TV campaigns.
- tvScientific by Pinterest said the program is powered by proprietary deterministic ID technology and supports attribution, incrementality testing, media mix modeling, and mobile measurement.
- Singular is identified as the first MMP (Mobile Measurement Partner) program partner working with tvScientific by Pinterest.
Connected Companies & Entities
6 Entities mappedBusiness Wire
Global press release distribution and investor disclosure services.
“SAN FRANCISCO--([BUSINESS WIRE](https://www.businesswire.com/))--tvScientific by Pinterest, the Performance TV advertising platform, today a...”
Singular
Marketing measurement and attribution software for app and web growth.
“Launch partners INCRMNTAL, Measured, Singular, and WorkMagic will help power the initial rollout, with additional certified partners expecte...”
Visual discovery platform with a self-serve advertising business.
“By combining Pinterest’s predictive intent signal with tvScientific’s AI-powered optimization and deterministic measurement, the platform he...”
Measured
Enterprise software for incrementality testing, MMM, and media optimisation.
“Launch partners INCRMNTAL, Measured, Singular, and WorkMagic will help power the initial rollout, with additional certified partners expecte...”
INCRMNTAL
Privacy-first incrementality measurement software for advertisers and agencies.
“Launch partners INCRMNTAL, Measured, Singular, and WorkMagic will help power the initial rollout, with additional certified partners expecte...”
tvScientific by Pinterest
CTV ad buying and measurement platform for performance marketers.
“tvScientific by Pinterest, the Performance TV advertising platform, today announced the launch of its Certified Measurement Partner Program,...”
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