Observed Signal · Aug 12, 2026 · Audience Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
TV total Returns Strong; Stand-up Club Flops
ProSieben's 'TV total' returned with a 'Sommer-Edition' that averaged 750,000 viewers (320,000 aged 14–49), achieving a 10.5% share in the 14–49 target group. However, ProSieben failed to retain that audience: the follow-up 'TV total Stand-up-Club' dropped to 400,000 viewers and a 5.8% 14–49 share, and a later repeat fell further to a 2.9% share (around 80,000 viewers). Late evening, ProSieben trailed ProSieben Maxx, where 'The Simpsons' reached up to 5.6% among 14–49-year-olds. Other highlights: Nitro's 'Suicide Squad' drew 270,000 viewers and 3.2% in the target group, while ZDFinfo's 'Helen Dorn' led specialist channels with 1.15 million viewers and a 5.9% market share. Source for data: AGF SCOPE (AGF Videoforschung).
Daily TV audience measurement: relevant for broadcasters, media buyers and scheduling decisions but not industry-shifting for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- 'TV total' Sommer-Edition averaged 750,000 viewers, including 320,000 aged 14–49, and reached a 10.5% market share in the 14–49 target group.
- The 'TV total Stand-up-Club' at 21:22 drew 400,000 viewers and a 5.8% market share in the 14–49 demographic.
- A later repeat of 'Erkennst Du den Song? Live' fell to a 2.9% market share in the 14–49 group, with about 80,000 viewers.
- ProSieben Maxx's 'The Simpsons' peaked at up to 5.6% share among 14–49-year-olds; 'Family Guy' achieved 3.3% at 20:15.
- ZDFinfo's 'Helen Dorn' at 20:15 reached 1.15 million viewers and a 5.9% market share; Nitro's 'Suicide Squad' had 270,000 viewers and 3.2% in the target group.
Connected Companies & Entities
8 Entities mapped“Although 'TV total' returned successfully with the 'Sommer-Edition', ProSieben failed to keep the audience afterwards....”
“'TV total' positioned itself as the strongest challenger to the athletics European Championships on ZDF in the target group....”
“Top ratings included Das Erste's 'Tagesschau' at 20:00 with 4.01 million viewers and a 22.0% market share....”
“Sat.1 appears in the top-5 market shares listing for the day (5.1% market share)....”
“Source for all data in this article, if not otherwise noted: AGF SCOPE 1.15; AGF Videoforschung....”
“VOX appears in the top-5 market shares listing for the day (4.8% market share)....”
“URL to this article and publisher credit: © DWDL.de GmbH, 2001-2026....”
“RTL appears in the top-5 market shares listing for the day (8.7% market share)....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Weak Sommerhaus ratings boost TV Total's viewership
The linear return of RTL's reality show 'Das Sommerhaus der Stars' struggled on Tuesday, narrowly missing an all-time low with 810,000 viewers. In the 14-49 demographic, it achieved only a 7.7% market share. Meanwhile, the 200th episode of ProSieben's 'TV Total' hosted by Sebastian Pufpaff claimed the primetime victory among young audiences, reaching 390,000 viewers in the 14-49 age group and a strong 13.4% market share, its highest since March. ProSieben's subsequent programming, including 'TV Total Stand-up Club' and the new adventure format 'Surviving Amazonas', saw significant audience drops, with the latter attracting only 3.1-3.2% market share. The data, provided by AGF Videoforschung, reflects the ongoing challenges for linear TV ratings in Germany.
TV Total Rebounds; 'Experte für alles' Hits Best Rating
ProSieben saw improved Tuesday primetime performance on 6 May 2026: "TV Total" regained viewers with a 12.2% market share among 14–49-year-olds (430,000 viewers) and 980,000 total reach. Lead-out show "Experte für alles" reached 560,000 total viewers (300,000 aged 14–49) and 9.2% market share in the 14–49 demo — the highest for the current season and the best since November 2025. Vox won the primetime slot among younger viewers with "Sing meinen Song" (460,000 viewers aged 14–49; 13.4% market share; 1.21 million total). RTL’s film "A Haunting in Venice" had 1.26 million total viewers but only 190,000 in 14–49 (5.5% market share). Data source: AGF SCOPE (AGF Videoforschung); preliminary weighted TV measurement for 06.05.2026.
Giesel Sets New Record; ProSieben Slumps Further
German TV ratings on August 6 saw Kabel Eins’ consumer-investigation format achieve a new high in the 14–49 demographic, with 280,000 viewers (10.4% market share) and an average total audience of 720,000. A subsequent repeat also scored strongly, giving Kabel Eins a 5.9% day market share in the target group and putting it level with ZDF and Sat.1 in the 20:15 slot. By contrast, ProSieben performed poorly: the celebrity documentary Born Famous drew 270,000 viewers (90,000 aged 14–49) for a 3.5% share, while reality show Eden fell to 1.4–1.6% in the target group. The article cites AGF SCOPE (AGF Videoforschung) as the data source and was published on August 7, 2026 by Alexander Krei on DWDL.de.
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