Observed Signal · Mar 19, 2026 · Partnership · Source: techcrunch · Impact: 2/5 · Sentiment: Positive
Tubi Teams Up with TikTok Stars for Original Content
Fox-owned streaming service Tubi launched the "Creatorverse Incubator" in partnership with TikTok to support social creators in producing original, exclusive series for Tubi. The program offers creators promotional support and potential funding, and will allow selected creators to produce scripted or unscripted series with creative control. Tubi plans to announce the first cohort later this summer. The move builds on prior creator initiatives — including a program bringing YouTube creators like Mythical Entertainment and other efforts such as partnerships with Kickstarter and the "Stubios" filmmaker program — and aims to attract younger viewers to Tubi’s ad-supported platform, which reports more than 100 million monthly active users. TechCrunch notes Tubi’s ad-supported viewing share grew (Nielsen) from 2.2% in May 2025 to 6.2% in Q4 2025, and that Tubi reached profitability in 2024.
Significant for CTV/ad-supported streaming and creator-driven content strategies, but not a major platform policy or technical change; impacts inventory and audience targeting trends rather than industry-wide infrastructure.
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Key Takeaways & Evidence Grounding
- Tubi launched the "Creatorverse Incubator" in partnership with TikTok to back creators producing original shows exclusively for Tubi.
- The program offers creators promotional support and the potential for funding, and allows creators to produce scripted or unscripted series with creative control.
- Tubi has more than 100 million monthly active users on its ad-supported platform.
- Tubi previously launched a creators program that brought content from YouTubers including Mythical Entertainment and now hosts about 16,000 episodes from over 200 creators.
- Nielsen data cited that Tubi's share of total ad-supported streaming viewing rose from 2.2% in May 2025 to 6.2% in Q4 2025; Tubi reached profitability in 2024.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Tubi Turns YouTube Hits into Streaming Exclusives
Tubi is expanding beyond licensed movies and FAST channels by investing in creator-led programming and exclusive content deals. The streaming service added an exclusive new six-episode season of Donut Media’s HiLow—titled HiLow: $5K Civic vs. $50K Civic—and is promoting creator content alongside recent partnerships (including deals with SiriusXM and comedian/producer KevOnStage). Donut Media says HiLow has generated more than 200 million views and its YouTube channel has surpassed 3 billion total views. Tubi — which the article says reaches more than 100 million monthly active users — also reports its creator program includes over 20,000 episodes from 300+ creators and recently added five new free live channels (Jubilee, Law & Crime, Mythical 24/7, Love Island, Paternity Court). The moves illustrate Tubi’s strategy to differentiate its AVOD/FAST offering by leveraging creator audiences and video podcasts.
Tubi and Hartbeat Launch Creator-to-Hollywood Pipeline
Tubi, Fox’s free FAST streamer, partnered with Kevin Hart’s production company Hartbeat on an exclusive four-film production deal for its “Tubi for Creators” program. The slate is intended to create a direct pathway for digital creators to star in and produce feature films for mass audiences. The first two announced titles are the supernatural thriller Sundown, written/directed/starring creator Kinigra Deon, and the satirical horror-comedy 85 South: Dead End, featuring podcast trio DC Young Fly, Chico Bean and Karlous Miller. The deal marks a strategic shift from Tubi’s initial creator licensing approach (which included names like MrBeast and CelinaSpookyBoo) toward financing ground-up feature films that leverage creators’ built-in fanbases to reduce marketing risk and attract younger viewers to the FAST platform.
Tubi Profile: Fox-Owned FAST Streaming App
Tubi is a free, ad‑supported streaming (FAST/AVOD) app owned by Fox Corporation that emphasizes reach and engagement with an audience skewing younger and more diverse. State of Streaming lists Tubi as a specialty reach provider and ranks it #10 on the Unified Streaming Power Index (USPI) for Q1 2026. The profile notes DSP integrations (display-video-360, basis, amazon-dsp, google-dv360, stack-adapt), corporate family links to Fox brands (Fox Corp, Fox Nation, Fox Sports), and a string of recent product and content news (including a ChatGPT app launch and multiple content partnerships in 2026). Milestones shown include Tubi’s 2014 founding, Fox’s acquisition of Tubi in 2020 for $440M, a 2024 catalog/cannel milestone, and a 2026 World Cup simulcast with FOX Sports.
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